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The Mobile Marketing Value Exchange

January 26, 2012 – 8:21 am

Guest post by Scott Forshay, creator and editor of mobi.luxe. Following him on Twitter @mobiluxe Establishing consumer relationships through mobile marketing, as with any successful, productive relationship, inherently requires a mutual exchange of value. Whether consumers are opting-in for brand communications via SMS or engaging with the brand in a single instance through scanning a [...]

By Brian Solis | Posted in Industry Blogs | Also tagged business, Business - Marketing, luxury, mobile, New Communications, Premium, scott forshay, social | Comments Off

Monika Maeckle: New Media Career Exemplified by Change Morphs to the Next Stage

November 15, 2011 – 11:13 am

New media careers don’t come to an end, they just morph to the next stage. Vice President of New Media Monika Maeckle leaves Business Wire to launch a strategic communications consultancy in 2012, and to cover the life cycle at the Texas Butterfly Ranch blog.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Monika Maeckle, new media, public relations, Small Business Marketing, social media, web 2.0, Webinars | Comments Off

Announcing The End of Business as Usual: The new book is available now!

October 18, 2011 – 7:30 am

It’s with great pleasure, and a little bit of nervousness, that I announce the official availability of my new book, The End of Business as Usual. Business, government, music, finance, publishing, everything is changing. We have a unique role in all of this as we are stakeholders in not only defining the need for change, [...]

By Brian Solis | Posted in Industry Blogs | Also tagged amazon, book, Books, business, Business - Marketing, end of business as usual, finance, government, itunes, music, New Communications, occupy, publishing, social media | Comments Off

The Human Cost of Social Connectivity

September 9, 2011 – 6:44 am

The Egyptian Revolution is a historical event for many reasons, not the least of which is the relentless dedication of human will to overcome tyranny against all odds. For those who study social networks, the revolution is also of course significant because of the role Facebook and Twitter played in the concentration of discontent and [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, egosystem, human cost, interest graph, me, New Communications, nichework, personal, revolution, social media, socialgraph | Comments Off

What are you learning from social that you are applying to traditional?

September 8, 2011 – 7:22 am

Guest post by Chris Beck of 26DotTwo You allocate increasing amounts of budget, time and resources with social media to connect one on one. What about the other 90% of your budgets? What learnings can be cross-pollinated to increase your impact? The focus in social is on the 5th P (people); communities, niche groups, and [...]

By brian | Posted in Industry Blogs | Also tagged 26dottwo, advertising, Business - Marketing, chris beck, media+buy, social media | Comments Off

The Pivot Story Arc

August 25, 2011 – 8:35 am

During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more often than not, “What is our story?” I think that’s a great question. So, I took a moment to write the story [...]

By brian | Posted in Industry Blogs | Also tagged advertising, business, Business - Marketing, conference, Conferences & Events, event, New Media University, pivot, social media | Comments Off

New Infographic: The Brandsphere by Brian Solis and JESS3

August 22, 2011 – 9:15 am

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3) [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, dell, earned, New Communications, owned, p.o.e.m., promoted, shared, social media, sponsored, Starbucks | Comments Off

Dispelling the Darkness with Brand Journalism

July 28, 2011 – 12:01 pm

Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT. Follow him on Twitter @kmonson You probably already know this, but we marketers are the bad guys in the battle of good versus evil. One commonly employed metaphor—“The Dark Side”—is particularly apt: we hunt down [...]

By brian | Posted in Industry Blogs | Also tagged brand, brand journalism, Business - Marketing, journalism, jwt, Kyle Monson, New Communications, reporter, social media, transmedia | Comments Off

The Pivot Conference: Your Questions Answered, Part 2

June 24, 2011 – 1:13 pm

As the host and editorial director for this year’s Pivot Conference, I asked early registrants what was on their mind. I received a fair amount of questions and wanted to share the answers with you here in case you’re thinking about similar topics. Here’s part 2 of 3. You can read part 1 here. What [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, conference, game theory, New Communications, noise, pivot, pivotcon, social media | Comments Off

The End of the Destination Web and the Revival of the Information Economy

May 10, 2011 – 10:35 am

In recent weeks journalism and the future of all media have once again gone under the knife. Experts on either side of new media debated whether or not Twitter’s CNN moment truly was indicative of the future of journalism. Twitter’s role in the spread of online dialogue speculating the death of Osama Bin Laden was [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, cnn, journalism, New Communications, New Media University, pew, social media, socialflow, twitter | Comments Off