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Tips to Give Your Best Media Pitch in Under 45 Seconds from the NABJ Convention

November 17, 2011 – 8:07 am

by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Media pitching is indeed an art form.  Vying for the attention of busy journalists who must fill news holes with limited resources requires precision.  PR practitioners and freelancers had less than a minute to pitch a panel of top editors and reporters from leading national news outlets [...]

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged , , , , , , | Comments Off

Daylight Saving Time: Keep it in Mind When Sending Press Releases this Weekend

November 3, 2011 – 6:13 am

Almost 70 countries around the world utilize Daylight Saving Time, which begins in the U.S. this weekend. Those sending press releases this weekend should heed the changes when choosing their distribution times.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , | Comments Off

Seattle Tech Media Discuss How to Get Your News Noticed

September 23, 2011 – 10:00 am

By Mary Oehler, Senior Editor, Business Wire Seattle Business Wire Seattle recently hosted a luncheon featuring top Seattle Tech media  journalists.  Both online and traditional journalists offered their thoughts and insights into what makes a good story and how to go about getting your news noticed. Lauren Linscheid, Business Wire Seattle’s senior client services representative, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , , , , , | Comments Off

Upcoming Business Wire Events: Hispanic Media in DC, 50th Anniversary Celebrations in Boston, LA, Newport, San Diego

September 21, 2011 – 10:43 am

Business Wire Brings You LatinoWire Hosted by Business Wire Washington, D.C. Reaching the rapidly growing Hispanic American community with your organization’s message is of critical importance today.  Hispanics still depend on traditional and print media for their news, but many rely on the internet and mobile devices as well.  What is the best way to [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Global Financial Crisis Strains Greek Media, Poses Opportunity for Newsworthy Press Releases

August 18, 2011 – 8:10 am

In Greece, the media suffers along with a devastated Greek economy making the well-written press release much appreciated in an environment of media cutbacks.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged , | Comments Off

Upcoming Business Wire Events: Killer PR Tips in Phoenix, Digital Etiquette in Charlotte, Hyperlocal Journalism in Pittsburgh

July 19, 2011 – 7:00 am

Upcoming events in Phoenix, Charlotte and Pittsburgh cover the bases. Sessions range from tips on staying relevant, minding your mobile manners, and keeping it local for journalists. Registration is open and events are free.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Milwaukee Media Discuss Pitching Tips and Media Relations Best Practices

July 12, 2011 – 6:13 am

Milwaukee Journalists Offer Pitching and Placement Tips at Recent Business Wire Media Mixer

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Bloomberg Canada Shares Tips on What News Agencies Want from your Press Release

June 14, 2011 – 6:13 am

Bloomberg editors in Canada offer tips for getting the most out of your press releases at a recent Business Wire event in Toronto.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged , , , , | Comments Off

Two Great Tips for Pitching Health and Life Science Reporters

May 13, 2011 – 6:19 am

Two great pitching tips for reaching health sciences, pharma, and medical device reporters.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , | Comments Off

Upcoming Business Wire Events: Meet the Media in Chicago, Crisis Comm in Atlanta, Visit Bloomberg in Toronto

May 5, 2011 – 7:10 am

Wake Up With the Chicago Media Hosted by Business Wire Chicago Rise and (make your pitches) shine! Join Business Wire Chicago for breakfast and meet the producers and editors from some of Chicago’s most sought-after outlets. Find out who wants to be pitched via social media, how you can make a great first impression and [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off
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