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Tag Archives: Measurement

To Register or Not to Register? For Press Release Measurement, a Tough Question

August 9, 2011 – 6:13 am

Requiring website registration for the sake of good measurement is a trade-off in viewership of your press release content. To register or not to register–a very tough question when it comes to press release measurement

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , | Comments Off

Advertising Value Equivalencies: The Mostly Meaningless Metric with Nine Lives

July 7, 2011 – 6:13 am

Advertising Value Equivalencies (AVE) refuse to dissipate even though most PR pros agree they are a meaningless metric. Here’s a couple of better ways to measure.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , | Comments Off

Free Tools to Enhance Your Press Release Reports

July 5, 2011 – 8:32 am

SEO Tip Jar blogger Joseph MIller offers great free tips and tools for tracking your results. Check ‘em out!

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged , , , , , | Comments Off

PR Peeps Poll: Press Release Views are Most Valued Press Release Metric

June 21, 2011 – 6:13 am

The most valued press release metric? Good ol’ fashioned press release views, say 53% if those responding to our PR Peeps poll. Influence has to start somewhere–how about with your press release being seen?

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

Social Media Analysis: is Twitter Measurement Given More Importance Than it Deserves?

June 16, 2011 – 6:13 am

Twitter’s influence may be overestimated, a recent study on social media influence and measurement suggests.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , | Comments Off

Tips for Measuring Sentiment Analysis: Don’t Let Early Adoption Become Buyer’s Remorse

May 31, 2011 – 6:13 am

Before engaging in sentiment analysis for your press releases and branding efforts, consider these tips so that early adoption doesn’t become buyer’s remorse.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , | Comments Off

You Can’t Measure What It Is You Do Not Value

May 24, 2011 – 6:34 am

ROI is as popular an acronym in social media as OMG or LOL are in TXTING. No matter how much you believe in social media, the reality is that management needs to know, what’s the ROI of Tweets in “the” Twitter or Likes in “that” Facebook thing that all the kids are talking about? Kidding [...]

By brian | Posted in Industry Blogs | Also tagged , , , , , , , | Comments Off

Mayday! Mayday! Monthlong Focus on Press Release Measurement Aims to Answer Questions

May 4, 2011 – 12:48 pm

Business Wire’s monthlong focus on press release measurement aims to address your “measurement emergencies” with tips and tools to help you figure out what’s working and not with your press releases

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , | Comments Off

Social Media ROI: ROI Doesn’t Stand for Return on Ignorance

April 20, 2011 – 6:17 am

My good friend Olivier Blanchard recently released his new book, Social Media ROI, Managing and Measuring Social Media Efforts in Your Organization. As he was nearing its completion, he asked if I would write the foreword and to be honest, I was flattered. I agreed to do so under one condition, that I get the [...]

By brian | Posted in Industry Blogs | Also tagged , , , , , | Comments Off

Friday Fast Links: Fifth calls, CSR, name changes and more

April 8, 2011 – 9:21 am

Some in the IR community are discussing whether there’s a need for a “fifth call” prior to a company’s annual meeting. Does your organization need an additional call? What does that say about the rest of your investor relations program? Who’s in charge of your corporate social responsibility efforts? If it’s not you, it might [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Investor Relations | Also tagged , , | Comments Off
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