Measurement - intellibridge investor relations resources

Tag Archives: Measurement

The Top Twenty Press Releases of 2011

January 5, 2012 – 9:44 am

What can the most-viewed press releases of 2011 on BusinessWire.com tell PR people and marketers about what makes a successful release?

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged multimedia press releases, press release measurement, Press Release Tips, press releases, top press releases | Comments Off

PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

October 19, 2011 – 7:02 am

Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged #PRSAIcon, Amy Yen, Chris Brogan, customer service, Joe Rohde, link tracking, marketing, media training, multimedia, new media, PR, Press Release Optimization, PRSA, PRSA 2011, public relations, Publicity, search, seo, social media, Soledad O'Brien, storytelling, video | Comments Off

What’s the R.O.I.? A Framework for Social Analytics

September 1, 2011 – 6:46 am

“Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein Say hello to my little friends, R.O. & I. Yes. Return on investment have become the bane of an entire new media industry. However, avoidance is not the answer. While the question of “what’s the R.O.I. of [...]

By brian | Posted in Industry Blogs | Also tagged Altimeter Group, analytics, business, Business - Marketing, listening, metrics, report, roi, social media, susan etlinger | Comments Off

To Register or Not to Register? For Press Release Measurement, a Tough Question

August 9, 2011 – 6:13 am

Requiring website registration for the sake of good measurement is a trade-off in viewership of your press release content. To register or not to register–a very tough question when it comes to press release measurement

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Education, PR measurement | Comments Off

Advertising Value Equivalencies: The Mostly Meaningless Metric with Nine Lives

July 7, 2011 – 6:13 am

Advertising Value Equivalencies (AVE) refuse to dissipate even though most PR pros agree they are a meaningless metric. Here’s a couple of better ways to measure.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, press release measurement, Press Release Tips | Comments Off

Free Tools to Enhance Your Press Release Reports

July 5, 2011 – 8:32 am

SEO Tip Jar blogger Joseph MIller offers great free tips and tools for tracking your results. Check ‘em out!

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged business wire, online measurement, PR measurement, seo, SEO Tip Jar, tips and tricks | Comments Off

PR Peeps Poll: Press Release Views are Most Valued Press Release Metric

June 21, 2011 – 6:13 am

The most valued press release metric? Good ol’ fashioned press release views, say 53% if those responding to our PR Peeps poll. Influence has to start somewhere–how about with your press release being seen?

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Polls, PR Peeps poll, PR Peeps Polls, Press Release Tips, public relations | Comments Off

Social Media Analysis: is Twitter Measurement Given More Importance Than it Deserves?

June 16, 2011 – 6:13 am

Twitter’s influence may be overestimated, a recent study on social media influence and measurement suggests.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Press Release Tips, public relations, social media | Comments Off

Tips for Measuring Sentiment Analysis: Don’t Let Early Adoption Become Buyer’s Remorse

May 31, 2011 – 6:13 am

Before engaging in sentiment analysis for your press releases and branding efforts, consider these tips so that early adoption doesn’t become buyer’s remorse.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, PR measurement, Press Release Tips | Comments Off