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Tag Archives: listening

What’s the R.O.I.? A Framework for Social Analytics

September 1, 2011 – 6:46 am

“Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein Say hello to my little friends, R.O. & I. Yes. Return on investment have become the bane of an entire new media industry. However, avoidance is not the answer. While the question of “what’s the R.O.I. of [...]

By brian | Posted in Industry Blogs | Also tagged Altimeter Group, analytics, business, Business - Marketing, Measurement, metrics, report, roi, social media, susan etlinger | Comments Off

Salesforce Listens to Market Trends, Acquires Radian6 for $326 Million

March 30, 2011 – 8:43 am

Boom Boom Pow. Salesforce, a purveyor of cloud-based solutions for customer relationship management (CRM) & collaboration for enterprise organizations and small businesses announced that it is acquiring social media monitoring platform Radian6 for $276 million in cash and $50 million in stock. Radian6 is used by more than half of the FORTUNE 100 and companies [...]

By brian | Posted in Industry Blogs | Also tagged altimeter, Altimeter Group, Business - Marketing, framework, jeremiah+owyang, monitoring, Radian6, salesforce, social business, social media | Comments Off

From Community Management to Command Centers

January 10, 2011 – 9:09 am

In early 2007, Chris Heuer, Shel Israel, Deb Schultz, Giovanni Rodriguez, and I explored the evolution of social media within the enterprise at an intimate business event in Palo Alto. One of the more memorable discussions focused on the rise of an official role within business to listen to social discourse and channel inbound questions [...]

By brian | Posted in Industry Blogs | Also tagged adaptive, Business - Marketing, command center, community+manager, customer+service, dell, gatorade, pepsico, social business adaptive business, social media | Comments Off

The Brand Dashboard: Bringing Conversations to Life

March 12, 2010 – 6:20 am

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets.
Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility.
Everything [...]

By brian | Posted in Industry Blogs | Also tagged brand, brand dashboard, Business - Marketing, customer+service, dashboard, monitoring, PR 2.0 - New Communications, social media | Comments Off

Active Listening on the Social Web; It’s Overrated

August 7, 2009 – 8:33 am

by Michael Brito

Getty Images
Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.”
These are excellent definitions. But as it relates to customer interactions [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, conversation, Intel, michael brito, mining, monitor, social media | Comments Off

I’m Not Talking to You

July 30, 2009 – 9:32 am

Credit: Natalie DeeSocial Media continues to fascinate me.If you stop and think about it for a moment, we’re presented with something special…something almost too simple to appreciate.Essentially, we have been given a gift – a looking glass into the thoughts, opinions, feedback, and dialogue that represents a snapshot of market sentiment and behavior.So, what do [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, communication, conversation, PR, PR 2.0 - New Communications, social media, sociology | Comments Off

Unveiling the New Influencers

June 29, 2009 – 7:55 am

Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns.
Personality wasn’t absent is certain mediums, it was missing from day-to-day communications.
For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, [...]

By brian | Posted in Industry Blogs | Also tagged blog, blogger, conversation, dialogue, media, monitor, PR 2.0 - New Communications, social, social media, track | Comments Off

Unveiling the New Influencers

June 29, 2009 – 7:55 am

Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns.
Personality wasn’t absent in certain mediums, it was missing from day-to-day communications.
For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, [...]

By brian | Posted in Industry Blogs | Also tagged blog, blogger, conversation, dialogue, media, monitor, PR 2.0 - New Communications, social, social media, track | Comments Off