Tag Archives: listen

@ is the Universal Sign of Engagement

For decades, companies were very good at pushing messages into markets and talking at people rather than with them. Now companies are embracing the idea of two-way interaction. Monitoring conversations is becoming standard procedure as small and enterprise businesses alike make substantial investments in tools such as Radian6, Sprial16 and Brandtology. And, not only are [...]

Social Media Definition in a Cloud

I met Adam Vincenzini (@adamvincenzini) when he shared his newspaper experiment with me, which has been featured by international media including El Mundo. Adam decided to go 365 days without reading a newspaper and began to share his experience through his blog, The Comms Corner. I thought it was a creative and very difficult experiment (at least it would be for me at this point in my life). Then, Adam asked me to participate in another creative exercise called 140 Characters from 140 Comms Characters. He gathered 140 communications professionals and asked them to, in 140 characters (or less), give their definition or meaning of social media.

Attention Companies: Your Next Big Idea Will Come from Us

Guest post by Corvida Raven (Oprah of the Web). Read her on She Geeks | Follow her on TwitterUsing social media isn’t just important, it’s life changing
Do you realize that we are the reason you “make” a living?
Your passion, your ideas, your marketing skills…that’s all just a bonus at the end of the day. Your [...]