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Marketing to Latinas: LatinVision Conference Recap

June 22, 2010 – 8:08 am

– by Nikelle Feimster, Media Relations Specialist, Business Wire/New York On Thursday, June 10th, I had the privilege of attending LatinVision Media’s Latinas Conference. The panelists, made up of industry leaders, marketing experts and media executives, presented interesting stats about this evolving demographic and gave strategies on how marketers can effectively target this viable consumer [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Latina audiences, Latina demographics, latinas, LatinVision, Leylha Ahuile, Marketing To Latinas, Nikelle Feimster, Paul Lima, Targeting | Comments Off

Tap Into the Hispanic Sports Market With Ease

May 5, 2010 – 10:00 am

– by Nikelle Feimster and Pilar Portela, Media Relations Specialists, Business Wire On April 7, 2010, strategic planners, PR agency thought leaders, and brand and product managers convened at the 2010 LatinVision Sports & Networking Conference in New York to learn about the evolving Hispanic demographic in the US, and how to reach the Hispanic audience using sports [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Hispanic marketing, hispanic news, latino marketing, public relations, sports marketing | Comments Off

Upcoming Business Wire Events – December 3 Edition

December 4, 2009 – 10:53 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Altimeter Group, AMD, business wire, Business Wire Events, Corporate communications, Hispanic marketing, MH Group Communications, National Hispanic Entrepreneurs' Organization, Ogilvy, Pride Magazine, Que Pasa, social media, The Latin Focus | Comments Off

Dallas Area Media Discuss Strategies for Marketing to the Hispanic Market

October 30, 2009 – 12:19 pm

Business Wire Dallas hosted “Targeting the Hispanic Market: Strategies & Trends,” a media breakfast for Dallas-area communicators on October 22 to discuss how to target communication efforts to the ever-growing and influential Hispanic consumer market.

The panel included (left to right):

Alfredo Carbajal, Editor-in-Chief of Al Dia
Eloina Juárez, Assignment Editor at KUVN Univision 23
Brent Murphy, Publisher of [...]

By Jessica Lueck, Marketing | Posted in Industry Blogs | Also tagged al dia, business wire, Business Wire Events, Hispanic marketing, Hispanic media, Hispanic PR strategies, KUVN, Mercado Bilingue, Press Release Tips, southwest airlines, Telemundo, Univision | Comments Off

Upcoming Business Wire Events – October 12 Edition

October 12, 2009 – 11:08 am

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, clean tech, green, green media, green tech, Hispanic media, hispanic PR, Hispanic PR strategies, multimedia, seo | Comments Off

Florida Experts Discuss PR Strategies and Trends in the US Latino Market

August 26, 2009 – 9:35 am

Business Wire Florida hosted “Hispanic PR Strategies & Marketing Trends,” a media breakfast for Miami-area communicators on August 13. The event featured a panel discussion on communications efforts targeting the US Latino market.
Gina Amaro Rudan of Genuine Insights moderated the panel, which included:

Manny Garcia, Executive Editor/Director, El Nuevo Herald
Mark Fauntleroy, Brand Manager, Experian Consumer Research
Arturo [...]