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Tag Archives: LatinoWire

Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011 – 7:24 am

by Danny Selnick, Vice President, Public Policy Services Business Wire’s LatinoWire hosted a panel event for professional communicators on Sept. 28 at the National Press Club in Washington, DC. The panel featured: Erica Gonzalez, Executive Editor of El Diario/La Prensa Julio Aliaga, News Director, Telemundo (Washington, DC affiliate) Hilda Garcia, Vice President of Multiplatform Content [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Danny Selnick, Erica Gonzales, Hilda Garcia, Hispanic Link, Hispanic media, impreMedia, journalism, Latino media, pitching, social media, Spanish language news, Targeting, Telemundo | Comments Off

Upcoming Business Wire Events: Hispanic Media in DC, 50th Anniversary Celebrations in Boston, LA, Newport, San Diego

September 21, 2011 – 10:43 am

Business Wire Brings You LatinoWire Hosted by Business Wire Washington, D.C. Reaching the rapidly growing Hispanic American community with your organization’s message is of critical importance today. Hispanics still depend on traditional and print media for their news, but many rely on the internet and mobile devices as well. What is the best way to [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged 50th Anniversary, Agencia EFE, Beth Mansfield, business wire, Business Wire Events, BusinessWired, CKE Restaurants, El Diario, future of communications, future of PR, future of public relations, Hilda Garcia, Hispanic marketing, Hispanic media, impreMedia, Jose Manuel Sanz Mingote, La Prensa, LA Times, Lori Montenegro, Martin Beck, media tips, National Press Club, OC Register, PondelWilkinson, PR, pr tips, public relations, Robert Hernandez, Roger Pondel, Rossana Rosado, Sonya Quick, Telemundo, Telemundo Noticias, USC | Comments Off

Hispanicize 2011 Conference: Hispanics’ Embrace of SmartPhones Leapfrogs Useage by NonHispanics

April 27, 2011 – 8:22 am

The Hispanicize 2011 Conference gathered PR and marketing professionals from around the US to take a look at the state of marketing to Hispanic communities. What did they find out?

By Monika Maeckle | Posted in Industry Blogs | Also tagged Edward James Olmos, Hispanic marketing, Hispanic public relations, hispanic social media survey, Hispanicize 2011, Hispanicize conference, latino marketing, Latino public relations, public relations, social media | Comments Off

2010 LatinVision CEO Summit Conference Recap

October 26, 2010 – 6:56 am

Knowing how to market to Hispanic audiences is key to a successful business plan for the 21st century, according to panelists at the 2010 LatinVision CEO Summit.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Gregg Castano, Hispanic marketing, latino marketing, LatinVision CEO Summit | Comments Off

September is Hispanic Heritage Month

September 2, 2010 – 7:09 am

by Pilar Portela, Media Relations Specialist, Business Wire/Florida With Hispanic Heritage Month beginning yesterday, keep in mind that the Hispanic consumer base in the U.S. is so big (50 million people) that all marketers, not just Hispanic brands, need to be targeting this group. Also, Latinos are now the nation’s second-largest consumer market after white non-Hispanics. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Hispanic Heritage Month, Hispanic media, hispanic news, Latino media, latino news, spanish language media, Targeting | Comments Off

28th Annual NAHJ Multimedia Convention and Career Expo in Denver: El Grito Across the Rockies

July 22, 2010 – 7:48 am

by Pilar Portela, Media Relations Specialist, Business Wire/Florida Business Wire’s West Coast Media Relations Specialists, Eric Thomas and Pilar Portela, were in attendance at this year’s 28th Annual National Association of Hispanic Journalists (NAHJ) Multimedia Convention and Career Expo in Denver, June 23-26. More than 700 journalism professionals, a majority Latino, gathered across the Rockies [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Denver, El Grito, Eric Thomas, journalism, Latino journalists, Latino media, NAHJ, National Association of Hispanic Journalists, Pilar Portela, spanish language media | Comments Off

Marketing to Latinas: LatinVision Conference Recap

June 22, 2010 – 8:08 am

– by Nikelle Feimster, Media Relations Specialist, Business Wire/New York On Thursday, June 10th, I had the privilege of attending LatinVision Media’s Latinas Conference. The panelists, made up of industry leaders, marketing experts and media executives, presented interesting stats about this evolving demographic and gave strategies on how marketers can effectively target this viable consumer [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Latina audiences, Latina demographics, latinas, LatinVision, Leylha Ahuile, Marketing To Latinas, Nikelle Feimster, Paul Lima, Targeting | Comments Off

Tap Into the Hispanic Sports Market With Ease

May 5, 2010 – 10:00 am

– by Nikelle Feimster and Pilar Portela, Media Relations Specialists, Business Wire On April 7, 2010, strategic planners, PR agency thought leaders, and brand and product managers convened at the 2010 LatinVision Sports & Networking Conference in New York to learn about the evolving Hispanic demographic in the US, and how to reach the Hispanic audience using sports [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Hispanic marketing, hispanic news, latino marketing, public relations, sports marketing | Comments Off

Upcoming Business Wire Events – December 3 Edition

December 4, 2009 – 10:53 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Altimeter Group, AMD, business wire, Business Wire Events, Corporate communications, Hispanic marketing, MH Group Communications, National Hispanic Entrepreneurs' Organization, Ogilvy, Pride Magazine, Que Pasa, social media, The Latin Focus | Comments Off

Dallas Area Media Discuss Strategies for Marketing to the Hispanic Market

October 30, 2009 – 12:19 pm

Business Wire Dallas hosted “Targeting the Hispanic Market: Strategies & Trends,” a media breakfast for Dallas-area communicators on October 22 to discuss how to target communication efforts to the ever-growing and influential Hispanic consumer market.

The panel included (left to right):

Alfredo Carbajal, Editor-in-Chief of Al Dia
Eloina Juárez, Assignment Editor at KUVN Univision 23
Brent Murphy, Publisher of [...]

By Jessica Lueck, Marketing | Posted in Industry Blogs | Also tagged al dia, business wire, Business Wire Events, Hispanic marketing, Hispanic media, Hispanic PR strategies, KUVN, Mercado Bilingue, Press Release Tips, southwest airlines, Telemundo, Univision | Comments Off