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Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011 – 7:24 am

by Danny Selnick, Vice President, Public Policy Services Business Wire’s LatinoWire hosted a panel  event for professional communicators on Sept. 28 at the National Press Club in Washington, DC. The panel featured: Erica Gonzalez, Executive Editor of El Diario/La Prensa Julio Aliaga, News Director, Telemundo (Washington, DC affiliate) Hilda Garcia, Vice President of Multiplatform Content [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , | Comments Off

September is Hispanic Heritage Month

September 2, 2010 – 7:09 am

by Pilar Portela, Media Relations Specialist, Business Wire/Florida With Hispanic Heritage Month beginning yesterday, keep in mind that the Hispanic consumer base in the U.S. is so big (50 million people) that all marketers, not just Hispanic brands, need to be targeting this group. Also, Latinos are now the nation’s second-largest consumer market after white non-Hispanics. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

28th Annual NAHJ Multimedia Convention and Career Expo in Denver: El Grito Across the Rockies

July 22, 2010 – 7:48 am

by Pilar Portela, Media Relations Specialist, Business Wire/Florida Business Wire’s West Coast Media Relations Specialists, Eric Thomas and Pilar Portela, were in attendance at this year’s 28th Annual National Association of Hispanic Journalists (NAHJ) Multimedia Convention and Career Expo in Denver, June 23-26. More than 700 journalism professionals, a majority Latino, gathered across the Rockies [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , | Comments Off
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