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Tag Archives: klout

Welcome to the EGOsystem: How Much Are You Worth?

March 10, 2011 – 9:05 am

What’s your Klout score? How many people follow you on Twitter? What’s your authority on Peerindex? How are peers rating you on Honestly? What’s your rank in Quora? Are you tracked by Traackr? The answers equate to a market harbinger that’s both alarming and telling…how much is your digital persona worth in today’s social economy. [...]

By brian | Posted in Industry Blogs | Also tagged ad.ly, brand, Business - Marketing, Charlie Sheen, peerindex, social media, Social+economy, SXSW, winning | Comments Off

Best of 2010: The Year of Understanding Influence

December 28, 2010 – 10:20 am

2010 was the year where we revisited not only the definition of influence, but also deeply explored its meaning in today’s social economy. What represented an ongoing series of virtual global summits on the topic, influence was scrutinized as a way of better understanding its role in new media. It goes beyond academic study however. [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, gender, influence, influencer, men, peerindex, social media, study, Vocus, women | Comments Off

A Conversation About You, Social Currency and Social Capital

December 22, 2010 – 11:42 am

In February 2011, I have the privilege to speak at the lift conference in Geneva. But this isn’t about the conference as much as it is about an important subject that I’ve been asked to address. While this idea is nothing new to economists, theorists, futurists and other intellectuals around the world, my focus is [...]

By brian | Posted in Industry Blogs | Also tagged bank, Business - Marketing, capital, credit, economics, exchange, finance, lift, peerindex, social currency, social media | Comments Off

Influencing the Influencer

August 18, 2010 – 5:17 am

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less [...]

By brian | Posted in Industry Blogs | Also tagged Authority, Business - Marketing, Facebook, influence, influencer, media, newmedia, PR 2.0 - New Communications, social media, Starbucks, twitter, virgin america | Comments Off

The Most Influential Conversations on Twitter in 2009

January 1, 2010 – 1:20 pm

What follows is the unabridged version of my current post on Mashable, “Twitter’s Most Influential Topics of 2009.” As we ring in the New Year and usher in twenty ten, let’s take a moment to reflect on the topics that defined the real-time stream in Twitter. Twitter recently published a Top 2009 Trends list which essentially symbolized [...]

By brian | Posted in Industry Blogs | Also tagged 2009, Business - Marketing, influence, mashable, PR 2.0 - New Communications, social media, twitter | Comments Off