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Get Better Tradeshow Coverage with EventTrak by Business Wire

July 21, 2010 – 6:47 am

by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles It may seem obvious, but many companies often go into an important tradeshow sending hundreds of generic emails to the registered media list and hoping for the best: A meeting with any journalist or blogger. Unfortunately, the result is a series of [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged EventTrak, journalism, Publicity, Targeting, tech bloggers, tech journalists, Trade Show, Trade Show News, tradeshow | Comments Off

Media Relations in the Digital Age Event Recap

July 15, 2010 – 3:15 pm

by Cecile Oreste, Media Relations Specialist, Business Wire DC Members of the Business Wire/DC team were in attendance at Media Relations in the Digital Age held at the US Navy Memorial & Heritage Center on Wednesday, July 14th. The event, which was organized by the Professional Development Committee of the PRSA – National Capital Chapter, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged business wire, Business Wire Events, Ceci Connolly, Cecile Oreste, Greg Ip, Jordan Rau, Kaiser Health News, Marketplace, media, Media Relations in the Digital Age, Nancy Marshall-Genzer, pitching, pitching tips, PR, Press Release Tips, PRSA, Public Policy, public relations, The Economist, Washington Post | Comments Off

Philadelphia Media Members and Communication Professionals Provide Practical Tips for Media Relations

May 27, 2010 – 8:33 am

On Wednesday, May 12th, Business Wire Philadelphia hosted “Media Relations Boot Camp,” a breakfast and panel discussion about media relations best practices. The event, held at the University City Science Center in Philadelphia, brought over 50 PR practitioners, industry professionals and business executives looking to learn from leaders in the media and communications industries. The [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Alex Hillman, Bernard Dagenais, business wire, Business Wire Events, Business Wire Philadelphia Media Relations Boot Camp, DangerouslyAwesome.com, Editors, how to pitch reporters, IndependentsHall, IndyHall, media relations tips, Michael Smith, Michael Wood, Mike Armstrong, PhillyInc, PPL Corporation, PR, Press Release Tips, public relations, reporters | Comments Off

Upcoming Business Wire Events – May 6 Edition

May 6, 2010 – 10:21 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Boot Camp Digital, business wire, Business Wire Events, Cincinnati Enquirer, Cisco, IndyHall, LaSalle University, lead generation, marketing, media, MEDIAmobz, Minneapolis St Paul Business Journal, MinnPost, MPR, multimedia, NIRI, NIRI Twin Cities, PECO, Philadelphia Business Journal, Philadelphia Business Today, Philadelphia Inquirer, PhillyInc, Pioneer Press, Powers Agency, PR, public relations, seo, social media, social media measurement, social media ROI, Sun Microsystems, Tech Czar, Tube Mogul, video, Visible Gains, WCCO | Comments Off

Upcoming Business Wire Events – March 29 Edition

March 29, 2010 – 10:41 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged 360 digital influence, AdHocnium, Autodesk, business wire, Business Wire Events, KCAL, KCBS, media, MEDIAmobz, Meet the Media, Miami Beach 411, mobile, Ogilvy, PR, Press Release Tips, public relations, reporters, seo, social media, Social Media Club, Stanford University, Sun Sentinel, Ten Golden Rules, TheWrap.com, Thomson Reuters, Wells Fargo Bank | Comments Off

The Power Of The Headline Compels You

March 17, 2010 – 10:27 am

Christine Kent gives some great examples of short but intriguing subject lines from e-mail pitches in “E-mail subject lines in 8 words or less,” an item in Ragan’s PR Daily.
Says Kent, “Given the attention spans of your media targets (right up there with gnats), and the tidal waves of e-mail that come flooding into reporter mailboxes, [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged email pitches, email pitching, journalism, media, pitching journalists, public relations | Comments Off

What Do Journos at Trade Shows Want? Press Kits!

February 11, 2010 – 3:23 pm

This post is by Raschanda Hall, Business Wire’s Manager, Global Media Relations, who is attending the Chicago Auto Show this week.
As the second day of the Chicago Auto Show started, short lines formed at the Subaru “Share the Love” breakfast. Journalists traveled thousands of miles for the biggest consumer auto show in North America.
“There [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Angela Harkless, Auto Pacific, Automoblog, automotive, Cachet Magazine, Chicago Auto Show, Christine Burdick, Christopher Burdick, George Peterson, journalism, MacLaren McCann, Peter Saarniit, press kits, Raschanda Hall, Trade Show, Trade Show News, tradeshow | Comments Off

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