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Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011 – 7:24 am

by Danny Selnick, Vice President, Public Policy Services Business Wire’s LatinoWire hosted a panel event for professional communicators on Sept. 28 at the National Press Club in Washington, DC. The panel featured: Erica Gonzalez, Executive Editor of El Diario/La Prensa Julio Aliaga, News Director, Telemundo (Washington, DC affiliate) Hilda Garcia, Vice President of Multiplatform Content [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Danny Selnick, Erica Gonzales, Hilda Garcia, Hispanic Link, Hispanic media, impreMedia, Latino media, LatinoWire, pitching, social media, Spanish language news, Targeting, Telemundo | Comments Off

Tumblr, Storify and More: Journalists Embracing New Media Tools, PR Community Should, Too

October 4, 2011 – 6:13 am

PR Peeps take note of these new media tools being embraced by online journalists. Great opportunities for you and your clients.

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged business wire, how-to press release, MRT, Press Release Tips, Resource Sites, social media | Comments Off

Denver-Area Journalists Discuss Newsroom Cutbacks, Pitching Tips

August 23, 2011 – 9:13 am

Denver area journalists talk pitching, mobile, how media downsizing has changed their jobs, AND the jobs of PR professionals. Note: it’s STILL about the relationship.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged 5280 Publishing, business wire, Business Wire Events, digital, Editors, Fox31, Gil Asakawa, Greg Nieto, how to pitch media, KWGN, media relations tips, mobile, mobile news, Patrick Doyle, pitching, pitching tips, PR, pr tips, Press Release Tips, public relations, public relations tips, University of Colorado | Comments Off

Dispelling the Darkness with Brand Journalism

July 28, 2011 – 12:01 pm

Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT. Follow him on Twitter @kmonson You probably already know this, but we marketers are the bad guys in the battle of good versus evil. One commonly employed metaphor—“The Dark Side”—is particularly apt: we hunt down [...]

By brian | Posted in Industry Blogs | Also tagged brand, brand journalism, Business - Marketing, jwt, Kyle Monson, media, New Communications, reporter, social media, transmedia | Comments Off

Hybrid Approach: Reporters Use Social Networks, but Prefer Phone and Email for PR Pitches

May 18, 2011 – 9:44 am

Journalists appear to prefer a hybrid appoach when using traditional and new media for reporting and gathering news, survey finds.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged business wire, MRT, new media, social media, survey | Comments Off

Two Great Tips for Pitching Health and Life Science Reporters

May 13, 2011 – 6:19 am

Two great pitching tips for reaching health sciences, pharma, and medical device reporters.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged media tips, pitching tips, Press Release Tips, Targeting | Comments Off

The End of the Destination Web and the Revival of the Information Economy

May 10, 2011 – 10:35 am

In recent weeks journalism and the future of all media have once again gone under the knife. Experts on either side of new media debated whether or not Twitter’s CNN moment truly was indicative of the future of journalism. Twitter’s role in the spread of online dialogue speculating the death of Osama Bin Laden was [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, cnn, media, New Communications, New Media University, pew, social media, socialflow, twitter | Comments Off

This just in…News no longer breaks, it Tweets

May 2, 2011 – 9:41 pm

Following the news of Osama Bin Laden’s death, Twitter once again celebrated its CNN-moment. This isn’t its first however, which actually seems to be news to emerging media pundits. The new reality of a real-time world is that news no longer breaks, it Tweets. We are the architects of a new media alert system, TNN [...]