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Tag Archives: journalism

The Force Behind Successful Brand Journalism

November 18, 2011 – 3:17 am

Guest post by Todd Blecher, Communications Director, The Boeing Company Much wisdom did Yoda accumulate. But experience with social media I think not the Jedi had. Yoda’s insistence that we “do, or do not. There is no try,” to brand journalism does not apply. When it comes to brand journalism the instruction should be “Try. [...]

By Brian Solis | Posted in Industry Blogs | Also tagged boeing, brand, brand journalism, Business - Marketing, New Media University, news, reporter | Comments Off

Tips to Give Your Best Media Pitch in Under 45 Seconds from the NABJ Convention

November 17, 2011 – 8:07 am

by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Media pitching is indeed an art form. Vying for the attention of busy journalists who must fill news holes with limited resources requires precision. PR practitioners and freelancers had less than a minute to pitch a panel of top editors and reporters from leading national news outlets [...]

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged All Things Press Release, media tips, MRT, pitching, pitching tips, Press Release Tips, public relations | Comments Off

Tablet Takeover: Five Reasons the Devices May Change Journalism and PR as We Know Them

October 25, 2011 – 8:40 am

Media Relations Specialist Shawnee Cohn speaks with George Jones, editor of new electronic publication TabTimes, on tablets and their future in the practice of PR and journalism.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged interview, mobile, MRT, public relations, tablets, TabTimes | Comments Off

Info Plus Data Equals Credibility: Toronto Star Editors on How to Pitch

October 18, 2011 – 8:00 am

by Rishika Luthra, Media Relations Specialist, Business Wire/Canada Ever wondered why your press release didn’t get the traction you felt it deserved? Or why a specific newspaper ignored your announcement? The answer is simple: the best way to “be heard” is to first know the publications you’re pitching. In a candid discussion with Business Wire [...]

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged Andrew Phillips, Brandie Weikle, healthzone.ca, MRT, parentcentral.ca, pitching, pitching media, pitching tips, public relations, Rishika Luthra, Toronto Star | Comments Off

Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011 – 7:24 am

by Danny Selnick, Vice President, Public Policy Services Business Wire’s LatinoWire hosted a panel event for professional communicators on Sept. 28 at the National Press Club in Washington, DC. The panel featured: Erica Gonzalez, Executive Editor of El Diario/La Prensa Julio Aliaga, News Director, Telemundo (Washington, DC affiliate) Hilda Garcia, Vice President of Multiplatform Content [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Danny Selnick, Erica Gonzales, Hilda Garcia, Hispanic Link, Hispanic media, impreMedia, Latino media, LatinoWire, pitching, social media, Spanish language news, Targeting, Telemundo | Comments Off

Tumblr, Storify and More: Journalists Embracing New Media Tools, PR Community Should, Too

October 4, 2011 – 6:13 am

PR Peeps take note of these new media tools being embraced by online journalists. Great opportunities for you and your clients.

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged business wire, how-to press release, MRT, Press Release Tips, Resource Sites, social media | Comments Off

Denver-Area Journalists Discuss Newsroom Cutbacks, Pitching Tips

August 23, 2011 – 9:13 am

Denver area journalists talk pitching, mobile, how media downsizing has changed their jobs, AND the jobs of PR professionals. Note: it’s STILL about the relationship.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged 5280 Publishing, business wire, Business Wire Events, digital, Editors, Fox31, Gil Asakawa, Greg Nieto, how to pitch media, KWGN, media relations tips, mobile, mobile news, Patrick Doyle, pitching, pitching tips, PR, pr tips, Press Release Tips, public relations, public relations tips, University of Colorado | Comments Off

Dispelling the Darkness with Brand Journalism

July 28, 2011 – 12:01 pm

Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT. Follow him on Twitter @kmonson You probably already know this, but we marketers are the bad guys in the battle of good versus evil. One commonly employed metaphor—“The Dark Side”—is particularly apt: we hunt down [...]