January 22, 2012 – 7:52 am
The financial community has been slow to adopt social media. One big fuzzy gray zone has been compliance. But that process is evolving. Last week, a National Examination Risk Alert went out that called into question the Facebook ‘Like’ button. Testimonials: …The term “testimonial” is not defined in Rule 206(4)-1(a)(1), but SEC staff consistently interprets [...]
November 22, 2011 – 7:43 am
This post is sent free to growth-minded subscribers to my weekly marketing and sales email, Advisor Insider. Subscribe (free) here. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Brokers aren’t used to creating their own presentations. Compliance rules, you know. Series 7s take stock presentations and add their names to personalize ‘em. I’ll let you in on a secret though: most of [...]
November 2, 2011 – 11:51 am
My 3 tools for content curation for financial advisors saw more interest than a photoshopped image of Paris Hilton in a dentist’s chair. And it makes sense: by pointing your clients to important news, data and analysis, you’re effectively playing financial coach. But the awesome thing is that you’re the coach — without having to [...]
October 31, 2011 – 6:55 am
I send actionable, how-to articles to thousands of advisors every week as part of my AdvisorInsider email list. Interested? Subscribe below. Subscribe to our mailing list :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: You can’t be good at everything you do. My grandfather impressed upon the value of specialization, of becoming really good at one thing and just running with it. [...]
October 19, 2011 – 6:45 am
There, I said it. Facebook is a HUGE TIME SUCK. But you know what? A lot of your prospects are wasting their time there, playing games, reading news, communicating with their friends (are Facebook friends really friends? I dunno). Going about Facebook completely wrong The thing is though for most firms and professionals targeting Facebook [...]
September 20, 2011 – 9:27 am
This post is derived from my exclusive email list, the AdvisorInsider — providing tips, tools and technologies helping grow investment businesses. Sign up here You know my stance with new tools — everything you use in your practice requires an investment. Of time. Energy. Money. So, if you’re going to adopt a plan to use [...]
In all my talks with brokers, advisors, a continuing theme I continue to hear/feel is the changing landscape of the brokerage business. Playing to agent’s role is no longer enough to warrant a growing business or practice. Last week, Bloomberg hosted an event as part of their Tradebook series called “The Future of the Buy-Side [...]
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This list of the top marketing resources to help grow your financial practice isn’t meant to be exhaustive. Please vote and add your favorites. Whether it’s sales advice, technology, free or premium, this is a list of some of the best marketing resources for investment advisors. (I use some of these while I’ve relied on [...]
What started as a mundane pursuit — how do we put more butts into seats at an in-house financial education business? — is helping grow a traditional investment business via higher cause marketing. I spoke with Colonel Paul Arneson, who helps run Project Vets, a non-profit that awards scholarships to US military veterans to learn [...]
