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Tag Archives: interactive

The Business of B2B Social Media

May 12, 2010 – 5:52 am

Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social [...]

By brian | Posted in Industry Blogs | Also tagged b2b, b2c, Business - Marketing, influence, New Media University, sales, spend | Comments Off

ROI: How to Measure Return on Investment in Social Media

February 22, 2010 – 6:05 am

What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“
Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary [...]

By brian | Posted in Industry Blogs | Also tagged branding, Business - Marketing, emarketer, investment, marketingprofs, mashable, return, roi, social media | Comments Off

The 10 Stages of Social Media Integration in Business

January 22, 2010 – 6:55 am

What follows is the unabridged version of my post on Mashable, “The 10 Stages of Social Media Business Integration.“
An overnight success ten plus years in the making, Social Media is as transformative as it is evolutionary. With every day that passes, we are presented with increasing reports that showcase the impact of Twitter, Facebook, YouTube [...]

By brian | Posted in Industry Blogs | Also tagged branding, business, Business - Marketing, conversation, evolution, mashable, social media | Comments Off

The Future of Interactive Marketing

December 16, 2009 – 6:15 am

Source: Shutterstock Forrester recently released a new report tracking the future of US interactive marketing through 2014. Authored by Shar VanBoskirk, with Christine Spivey Overby, Niki Scevak, and Angie Polanco, Forrester predicts that interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR). Even though interactive marketing will approach $55 billion by 2014, [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, forrester, search, social media | Comments Off

Our Journey Defines Our Future in Social Media

November 9, 2009 – 7:11 am

Source: ShutterStock
What follows is my opening address to the Social Media World Forum…
As we look ahead to 2010 in the world of social media, we should first stop to appreciate how far we’ve come in this journey to new found relevance and presence.
Social media served as a great equalizer. The technology and the corresponding networks [...]

By brian | Posted in Industry Blogs | Also tagged 2009, 2010, Business - Marketing, social media, social networking forum | Comments Off