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Tag Archives: integrated communications

Can You Tell Who Tries to Own Social Media?

August 20, 2010 – 10:49 am

In the past, you may have heard me say,”No one owns social media.” However, that doesn’t mean that different departments in your company aren’t trying to own it. Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent. He outlined five ways that [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Facebook, influencers, Organizational Behavior, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, Social media policy | Comments Off

What’s New in Social Media Planning & Policy Development?

July 19, 2010 – 8:06 am

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

By Deirdre | Posted in Industry Blogs | Also tagged Organizational Behavior, planning, PR, PR 2.0, PR Plan, PRSA, public relations, social media, Social Media Planning, Social media policy | Comments Off

Marketwire Acquired Sysomos: A Discussion with Key Executives

July 8, 2010 – 6:54 am

The last time I wrote about Marketwire, I was praising the company for their progressive technology and social media 2.0 service. I had also just worked with them jointly on a book signing in their exhibit booth at the PRSA International Conference in Detroit back in 2009. I’ve been watching Marketwire ever since, and thought it was time to write about them again.

By Deirdre | Posted in Industry Blogs | Also tagged Dr. Nick Koudas, Heartbeat, interview, map, Marketwire, media, Michael Nowlan, PR, PR 2.0, PR 2.0 Technology, PR tools, PR2.0, public relations, SMR, social media, Sysomos | Comments Off

The Hybrid Consumer

July 5, 2010 – 10:20 am

Let’s take our PR and marketing hats off for a moment and talk consumer to consumer about the news and information we consume each day. I’m a creature of habit when it comes to my daily regimen.

By Deirdre | Posted in Industry Blogs | Also tagged communities, Facebook, Hybrid consumer, hybrid professional, media, PR, PR 2.0, public relations, social media | Comments Off

#PRStudChat Meets a CMO

June 1, 2010 – 7:32 am

Graduation is over and we’ve had a great time celebrating the class of 2010. Now, it’s time to get back to learning and to focus on the role of the PR professional in the organization. We have a very special guest on June 16th at 12:30 p.m. EDT, who will enlighten us on his experience as a Chief Marketing Officer (CMO) and how PR interacts with the CMO and different marketing disciplines within a company.

By Deirdre | Posted in Industry Blogs | Also tagged CMO, communities, community, Hybrid, Jeff Hayzlett, PR, PR 2.0, PR2.0, PRStudChat, public relations, relationships, social media, twitter | Comments Off