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Tag Archives: influencers

The PR Influencer: A #PRStudChat Special Announcement

February 18, 2011 – 8:06 am

We are less than a week away from our February 23rd #PRStudChat with our very special guest @ChrisBrogan, co-author of Trust Agents. Chris joins us that night at 9:00 p.m. ET (please note the time change as we usually begin at 8:30 p.m. ET) for our Twitter discussion on the PR influencer and how to [...]

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Chris Brogan, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Putting the public back in Public Relations, Ruder Finn, social media, twitter | Comments Off

PR 2.0: Owning Your Influence

February 14, 2011 – 12:16 pm

Last week I created a video blog about my reading regimen. As I went over my favorite reading resources, two articles stuck in my mind. It was the title of an Entrepreneur Magazine column called “THE WAY I WORK.” The first column highlighted Michael Arrington of TechCrunch, who described his work style as, “My style is to bust the door down and clean the mess up later.” I couldn’t get his work regimen out of my head. Then when Iooked at the same column, a couple of months earlier. Except this time, it was Gary Vaynerchuck letting everyone know that his style was, “Everyday, between every phone call – during every spare second – I’m on Twitter.” These article had an impact on me.

By Deirdre | Posted in Industry Blogs | Also tagged Arianna Huffington, blogging, charlene li, Chris Brogan, communities, Deirdre Breakenridge, Gary Vaynerchuk, Michael Arrington, PR, PR 2.0, relationships, social media | Comments Off

A Daily Reading Regimen to Keep You in the “Know”

February 8, 2011 – 10:48 am

You may have heard me say this before, but it’s really important to read everyday to stay on top of the trends, news and industry information. There are so many great resources for professionals to keep us in the “know.” However, we also need to set up a daily reading regimen to peruse interesting articles, blogs, newsletters, etc.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, Deirdre Breakenridge, emarketer, Entrepreneur, Inc., PR, PR 2.0, PR 2.0 Technology, PRSA, public relations, Putting the public back in Public Relations, Ragan.com, SmartBrief, social media, video | Comments Off

The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers

February 8, 2011 – 6:41 am

Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social [...]

By brian | Posted in Industry Blogs, Research | Also tagged Business - Marketing, demographics, interest graph, New Communications, peoplebrowsr, psychographics, research.ly, social media, socialgraph, Starbucks, twitter | Comments Off

A Visual Look at a Few of Traackr’s PR Influencers

February 4, 2011 – 9:23 am

When Traackr reported the Top 25 PR Influencers, I thought it would be fun to quickly find out a little more about some of the bloggers on this list (beyond the “Footprint” that was provided). I decided to take a few of their blog posts and drop them into Wordle.net, turning them into beautiful word clouds.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, Heather Whaling, katie paine, Lee Odden, Peter Himler, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, Sarah Evans, social media, Traackr | Comments Off

PR 2.0 Comment Response Chart

January 31, 2011 – 10:26 am

I’ve been studying brand responses to blog posts and comments for quite some time. However, a recent Facebook incident made me build my own personal comment policy for my online persona. No matter who you are, or your level of influence, you need to be prepared to respond when someone takes the conversation to a [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Comment Response Chart, communities, Deirdre Breakenridge, Facebook, PR, PR 2.0, PR 2.0 Technology, privacy, public relations, Putting the public back in Public Relations, social media, twitter | Comments Off

PRTV Q&A With @KratzPR

January 28, 2011 – 12:03 pm

Public Relations TV, better know as PRTV, was founded by Harrison Kratz of Kratz PR. Harrison hosts a series of interviews and webisodes every week to educate public relations students and professionals, and to provide a good resource for information about the PR industry. I was interested in learning more about PRTV and caught up [...]

By Deirdre | Posted in Industry Blogs | Also tagged book, communities, community, Deirdre Breakenridge, Harrison Kratz, interview, Kratz PR, Mentoring, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media | Comments Off

The PR Influencer: A #PRStudChat Discussion with @ChrisBrogan

January 24, 2011 – 11:49 am

On January 19th, we announced a very special guest for our #PRStudChat February session. @ChrisBrogan, co-author of Trust Agents, joins our Twitter discussion to enlighten our community on the PR influencer and how to build trust online. Today it’s very important for PR and communications professionals to realize that they are moving from a liaison role to an influencer role, as they become bloggers and educate through democratized media.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, Chris Brogan, communities, community, Deirdre Breakenridge, media, PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, relationships, Ruder Finn, social media, twitter | Comments Off

PRSA International Conference: Becoming a PR Influencer

October 18, 2010 – 7:48 am

The PRSA International Conference 2010 Powering Progress kicked off on Saturday, October 16th. I arrived at the conference, on Sunday, October 17th with great expectations. I’ve been looking forward to this conference, knowing that many of the PR professionals who I chat with all year will be in one place. I’m ready to share ideas and network.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, community, Deirdre Breakenridge, event, Geoff Livingston, Kami Huyse, mark drapeau, PR, PR 2.0, PR 2.0 Technology, PR2.0, PRSA, public relations, Putting the public back in Public Relations, Sarah Evans, social media, Social networks, Strategic Communications | Comments Off

A Personal Question: Who are Your Influencers?

September 17, 2010 – 5:52 am

Do you think the question, “Who are your influencers?” is a personal one? I do, because despite the measurement tools, from Klout to Twinfluence, we choose to believe in people and trust their guidance because we feel a personal connection. Now, that’s not to say that the numbers are disregarded, because they’re not. But, it does make us think about the personal side of why we have certain bloggers in our RSS reader and why we participate in chat sessions because our influencers are there sharing knowledge.

By Deirdre | Posted in Industry Blogs | Also tagged Educator, PR 2.0, relationships, Rising Star, Technosavy, twitter, visionary | Comments Off