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Tag Archives: influencer

The State of the Blogosphere 2011

December 14, 2011 – 8:44 am

Part 14 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. When you think about social media, what do you envision? Twitter, Facebook, Youtube, Foursquare? If you’re like me, blogs would have made the top of the list. But how can blogs survive in a [...]

By Brian Solis | Posted in Industry Blogs | Also tagged blog, blogger, blogosphere, Business - Marketing, influence, New Communications, report, Social Issues, social media, state, statusphere, Technorati | Comments Off

Who Are the True Digital Movers, Shakers, and Influencers?

November 23, 2011 – 8:55 am

This is a guest post by Magdalena Georgieva of HubSpot, a marketing software company based in Cambridge, MA. What makes one voice louder than the other? While this is a simple question, it often takes us to a nuanced answer. Being aware of these nuances is essential in the world of marketing. If your voice [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, hubspot, influence, social media | Comments Off

Best of 2010: The Year of Understanding Influence

December 28, 2010 – 10:20 am

2010 was the year where we revisited not only the definition of influence, but also deeply explored its meaning in today’s social economy. What represented an ongoing series of virtual global summits on the topic, influence was scrutinized as a way of better understanding its role in new media. It goes beyond academic study however. [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, gender, influence, klout, men, peerindex, social media, study, Vocus, women | Comments Off

Exploring and Defining Influence: A New Study

September 29, 2010 – 5:12 am

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social [...]

By brian | Posted in Industry Blogs, Research | Also tagged brand, Business - Marketing, consumer, influence, peer, PR 2.0 - New Communications, social media, study, Vocus | Comments Off

The Social Network: Ecosystem vs. Egosystem

September 27, 2010 – 5:23 am

Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized experience that looks and feels less like a “social” network and instead, creates an empowering information exchange. Twitter is at the heart [...]

By brian | Posted in Industry Blogs | Also tagged brand, Business - Marketing, ego, egosystem, endoresement, media, persona, personality, PR 2.0 - New Communications, social, social media, twitter | Comments Off

What Makes an Influencer?

August 29, 2010 – 7:33 am

Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence. The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, influence, poll, PR 2.0 - New Communications, social media, Vocus | Comments Off

Influencing the Influencer

August 18, 2010 – 5:17 am

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less [...]

By brian | Posted in Industry Blogs | Also tagged Authority, Business - Marketing, Facebook, influence, klout, media, newmedia, PR 2.0 - New Communications, social media, Starbucks, twitter, virgin america | Comments Off

Please Repeat: Influence is not Popularity

August 11, 2010 – 4:45 am

…and popularity is not influence. In social media, influence has taken center stage. With the spotlight perfectly fixed on the “me” in social media, a large shadow is now cast over the “we” that defines the social web. As individuals begin to realize the possibilities and benefits that surface as a result of building connected [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Facebook, fast company, hp, influence, lab, social media, study, twitter, youtube | Comments Off

The Problem With Influence

July 8, 2010 – 8:59 am

Guest Post by Damien Basile, Read his blog | Follow him on Twitter Just recently Fast Company launched a contest to find the most influential people online. I say contest because that’s what it is. People vote if they’re encouraged or reminded to do so. The prize for “these” influencers is that the winners get [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, damien basile, fastcompany, influence, social media | Comments Off

Finding Influencers in Social Media

November 24, 2009 – 8:01 am

Source: Shutterstock
Guest post by Dan Zarella, author of “The Social Media Marketing Book,” published by O’Reilly.
When you’re trying to find targets for a social media marketing campaign, you should be looking for two types of people, influencers and audience. Your audience is the people you’re trying to sell to, this is a wide swath of [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, dan zarrella, PR, PR 2.0, PR 2.0 - New Communications, social media | Comments Off