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Tag Archives: influence

(R)evolution Episode 6: Philip Kaplan on Social Commerce and Influence

October 22, 2010 – 7:35 pm

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. Episode 6 features an interview with good friend Philip Kaplan otherwise known in the industry as Pud. Philip earned worldwide success as the founder of the infamous F*ckedCompany.com that chronicled the [...]

By brian | Posted in Industry Blogs | Also tagged blippy, business, commerce, philip kaplan, revolution, social commerce, social consumer | Comments Off

Exploring and Defining Influence: A New Study

September 29, 2010 – 5:12 am

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social [...]

By brian | Posted in Industry Blogs, Research | Also tagged brand, Business - Marketing, consumer, influencer, peer, PR 2.0 - New Communications, social media, study, Vocus | Comments Off

What Makes an Influencer?

August 29, 2010 – 7:33 am

Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence. The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, influencer, poll, PR 2.0 - New Communications, social media, Vocus | Comments Off

Influencing the Influencer

August 18, 2010 – 5:17 am

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less [...]

By brian | Posted in Industry Blogs | Also tagged Authority, Business - Marketing, Facebook, influencer, klout, media, newmedia, PR 2.0 - New Communications, social media, Starbucks, twitter, virgin america | Comments Off

Please Repeat: Influence is not Popularity

August 11, 2010 – 4:45 am

…and popularity is not influence. In social media, influence has taken center stage. With the spotlight perfectly fixed on the “me” in social media, a large shadow is now cast over the “we” that defines the social web. As individuals begin to realize the possibilities and benefits that surface as a result of building connected [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Facebook, fast company, hp, influencer, lab, social media, study, twitter, youtube | Comments Off

Influence is Bliss: The Gender Divide of Influence on Twitter

August 4, 2010 – 4:58 am

Influence is a controversial topic and its measurement and definition are increasingly scrutinized as social media democratizes one’s ability to earn stature and prominence in new online societies. There’s a clear delineation between influence and popularity and it’s important to understand that in social networks, influence is not derived by the quantity of followers, friends, [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, female, gender, male, social media, twitter | Comments Off

The Problem With Influence

July 8, 2010 – 8:59 am

Guest Post by Damien Basile, Read his blog | Follow him on Twitter Just recently Fast Company launched a contest to find the most influential people online. I say contest because that’s what it is. People vote if they’re encouraged or reminded to do so. The prize for “these” influencers is that the winners get [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, damien basile, fastcompany, influencer, social media | Comments Off

The Business of B2B Social Media

May 12, 2010 – 5:52 am

Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social [...]

By brian | Posted in Industry Blogs | Also tagged b2b, b2c, Business - Marketing, interactive, New Media University, sales, spend | Comments Off

The Most Influential Conversations on Twitter in 2009

January 1, 2010 – 1:20 pm

What follows is the unabridged version of my current post on Mashable, “Twitter’s Most Influential Topics of 2009.” As we ring in the New Year and usher in twenty ten, let’s take a moment to reflect on the topics that defined the real-time stream in Twitter. Twitter recently published a Top 2009 Trends list which essentially symbolized [...]

By brian | Posted in Industry Blogs | Also tagged 2009, Business - Marketing, klout, mashable, PR 2.0 - New Communications, social media, twitter | Comments Off

With Klout Comes Influence: How To Find Influencers on Twitter

November 17, 2009 – 10:20 am

This is the uncut version of my latest post on TechCrunch…
Measuring individual influence in Social Media is as coveted as it is elusive. While many tools claim to calculate authority, it is the definition of influence that requires clarification in order to grasp the relevance and differences of existing tools and services.
For the sake keeping [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, list, PR 2.0 - New Communications, social media, twitter | Comments Off