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Tag Archives: Hybrid

Lexus Debuts Darkcasting: A New Social Web Series

November 11, 2010 – 4:29 pm

I recently had the opportunity to work with the Lexus team on an creative new project, Darkcasting, the company’s new social web series designed to launch the Lexus CT 200h. The Lexus CT 200h is a new compact full hybrid, equipped with some very compelling features as well as various driving and atmosphere modes to [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, ct 200h, green, lexus, social media, video, viral video, webisode | Comments Off

#PRStudChat Meets a CMO

June 1, 2010 – 7:32 am

Graduation is over and we’ve had a great time celebrating the class of 2010. Now, it’s time to get back to learning and to focus on the role of the PR professional in the organization. We have a very special guest on June 16th at 12:30 p.m. EDT, who will enlighten us on his experience as a Chief Marketing Officer (CMO) and how PR interacts with the CMO and different marketing disciplines within a company.

By Deirdre | Posted in Industry Blogs | Also tagged CMO, communities, community, integrated communications, Jeff Hayzlett, PR, PR 2.0, PR2.0, PRStudChat, public relations, relationships, social media, twitter | Comments Off