hybrid theory - intellibridge investor relations resources

Tag Archives: hybrid theory

The Best of 2010: Hybrid Theory and the Future of Marketing

December 27, 2010 – 10:46 am

Jeremiah Owyang, industry analyst at Altimeter Group, published a report that sent shock waves throughout the global creative industry. For large agencies, it represented a harbinger of change. For specialized groups, the report was a declaration of validation. In his report, “How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies,” Owyang documents the [...]

By brian | Posted in Industry Blogs | Also tagged advertising, altimeter, branding, Business - Marketing, creative, customer+service, jeremiah+owyang, New Communications, PR, social business, social consumer, social media | Comments Off

Video: The New Influencers, Does Old School Media Get It?

August 17, 2010 – 5:48 am

In part seven of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review the rise of the new influencers (you and me) and how traditional media can adapt to the democratization of content creation and curation. As new media creates a bottom up [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, curation, immersion, media, People, Share, social media | Comments Off

Video: Media Consumption vs. Usage and the New Role of Digital Sociologists

August 12, 2010 – 5:18 am

In part three of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review media consumption and usage and how in social networks, individuals are in control of defining their own experiences. As such, organizations are now required to study the cultures of each [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, consumption, media, PR 2.0 - New Communications, social media, social+science, sociology, user | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Three

July 16, 2010 – 5:07 am

Part Three of Three Nicheworks are highly coveted or soon will be as no brand is an island. Attention and interests are focused within social streams and as individuals are empowered to define their online experiences, connecting the dots proves pivotal. If conversations are markets, nicheworks represent the glue that binds disparate conversational ecosystems. And [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, manifesto, PR, PR 2.0, PR 2.0 - New Communications, service, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two

July 14, 2010 – 5:07 am

Part Two of Three In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized programs flawlessly. I suggest that today, many organizations approach new media with the style of jazz improvisationalists. They possess an incredible ability to jam independently and also together, but they often drift into [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, manifesto, PR, PR 2.0, PR 2.0 - New Communications, service, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One

July 12, 2010 – 5:45 am

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, engage, manifesto, New Media University, PR, PR 2.0 - New Communications, public+relations, social media | Comments Off