SPARE a thought today for the investor relations and communications professionals at technology giant Hewlett-Packard Co. (NYSE: HPQ). They have probably had little sleep after rushing to prepare the company’s Q2 earnings materials two trading sessions earlier than planned after leaks of internal management memos to the media warning of tough business conditions. The company’s [...]
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WHEN Hewlett-Packard Company (NYSE:HPQ) reported its third-quarter earnings last week it did so using a wide range of new and traditional media in a reporting event that shows how complex online corporate reporting has become with the advent of social media. The event also marked the first time that the new StockTwits IR service has [...]
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STOCKTWITS, the growing investor and trader microblogging service, has introduced a new investor relations service that enables companies to provide verified information and better engage with their online investor audiences. The StockTwits IR service, which is still in beta testing, is currently being used by technology giant Hewlett-Packard Company (NYSE:HPQ), exchange company CME Group Inc. [...]
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IF YOU’RE looking for a good example of how corporate social media campaigns are rapidly overtaking traditional investor relations communications in both reach and effectiveness, look no further than Hewlett-Packard Company’s (NYSE:HPQ) announcement that it is acquiring Palm, Inc. (NASDAQ:PALM) for $1.2 Billion. While HP’s announcement on April 28 was made via the usual website [...]
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