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Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010 – 11:19 am

Press release case study: Author’s first press release lands her on Dr. Phil Show and increases book sales from 2-3 a week to 2-3 a day.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , | Comments Off

Why Add Links to your Press Releases? Ask Nieman Journalism Lab

June 11, 2010 – 1:30 pm

Nieman Lab Series on Hyperlinking Web Content offers Press Release Lessons for Public Relations Practitioners

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , | Comments Off

Viva the Press Release! Social Media Diehard Hails “Traditional” Press Release and Paid Wire Services

May 19, 2010 – 1:54 pm

by Monika Maeckle, Vice President of New Media “I think now, more than ever, traditional press releases matter and that wire services like Business Wire are worth the expense – or rather – the investment.”–Alan Weinkrantz We don’t pretend to be objective about press releases, and indeed a quote from our boss Warren Buffett, seems appropriate here:  [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off

All Things Press Release Podcast: How Much Does it Cost to Send A Press Release?

July 23, 2009 – 11:23 am

How Much Does it Cost to Send A Press Release? The All Things Press Release podcast explores this question.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

All Things Press Release Podcast: How to Write a Good Headline

July 14, 2009 – 4:44 pm

How to Write a Good Headline is addressed in today’s All Things Press Release Podcast, a production of Business Wire

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , | Comments Off

All Things Press Release Podcast: When’s the Best Time to Send A Press Release?

July 13, 2009 – 1:18 pm

When’s the Best Time to Send a Press Release? Find out in the All Things Press Release Podcast, a production of Business Wire.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

How to Build Your Online Newsstand with RSS

May 14, 2009 – 2:27 pm

How to Build Your Online Newsstand with RSS, 11-minute video from Business Wire and EON: Enhance Online News

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , | Comments Off

How Long Does it Take to Write a Press Release? “Several days,” said half of those polled

March 30, 2009 – 8:57 am

How long does it take to write a press release? Several days, according to a Business Wire 1-Question Poll

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Aristotle on Twitter, Mom Knows Best, and Other Lessons from SXSWi 2009

March 23, 2009 – 5:35 pm

Getting attention in a cluttered content universe was just one hot topic at South by Southwest Interactive this year, and the question, “Do you give good URL?” aimed to address the point in a delightful panel of  University of Texas at Austin academics.
Maybe my background as an American Studies graduate from UT predisposed me to this [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , , | Comments Off
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