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Tag Archives: Hispanic media

September is Hispanic Heritage Month

September 2, 2010 – 7:09 am

by Pilar Portela, Media Relations Specialist, Business Wire/Florida With Hispanic Heritage Month beginning yesterday, keep in mind that the Hispanic consumer base in the U.S. is so big (50 million people) that all marketers, not just Hispanic brands, need to be targeting this group. Also, Latinos are now the nation’s second-largest consumer market after white non-Hispanics. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Hispanic Heritage Month, hispanic news, Latino media, latino news, LatinoWire, spanish language media, Targeting | Comments Off

Event Recap: Charlotte, NC Media on Reaching Minority Communities

March 30, 2010 – 7:57 am

Business Wire/Charlotte recently hosted a luncheon on March 24th in Durham, NC. The discussion, moderated by Ely Perez, Engagement Marketing Manager for Capstrat, focused on best practices for companies in the Triangle region and across North Carolina to reach the Hispanic and African American communities. The panel of speakers included:

Blaire Borthayre, president of Hispanic Marketing Resources
Jose Cusicanqui, Raleigh/Durham Editor for Qué Pasa, [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged african american media, Blaire Borthayre, business wire, Business Wire Charlotte, Cash Michaels, Charlotte, Charlotte media, Ely Perez, Jose Cusicanqui | Comments Off

How to Reach the $713B Latino Market: Hispanic Media Panel Provides Targeting Tips, Trends

January 12, 2010 – 1:37 pm

Business Wire San Antonio hosted “How to Reach the $713B Latino Market: Hispanic Media Panel Provides Targeting Tips, Trends,” a media breakfast where San Antonio area attendees learned valuable tips on reaching the Latino market.
The panel included:
Samuel Belilty, News Director, KWEX Univision 41
Frank Elizondo, Regional Manager, El Mundo
Javier Barroso, Deputy Editor, Conexión
Among the key [...]

By Jessica Lueck, Marketing Coordinator | Posted in Industry Blogs | Also tagged berkshire hathaway, business wire, Business Wire Events, Conexion, El Mundo, latino, Latino Market, san antonio, Univision | Comments Off

Dallas Area Media Discuss Strategies for Marketing to the Hispanic Market

October 30, 2009 – 12:19 pm

Business Wire Dallas hosted “Targeting the Hispanic Market: Strategies & Trends,” a media breakfast for Dallas-area communicators on October 22 to discuss how to target communication efforts to the ever-growing and influential Hispanic consumer market.

The panel included (left to right):

Alfredo Carbajal, Editor-in-Chief of Al Dia
Eloina Juárez, Assignment Editor at KUVN Univision 23
Brent Murphy, Publisher of [...]

By Jessica Lueck, Marketing | Posted in Industry Blogs | Also tagged al dia, business wire, Business Wire Events, Hispanic marketing, Hispanic PR strategies, KUVN, LatinoWire, Mercado Bilingue, Press Release Tips, southwest airlines, Telemundo, Univision | Comments Off

Upcoming Business Wire Events – October 12 Edition

October 12, 2009 – 11:08 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, clean tech, green, green media, green tech, hispanic PR, Hispanic PR strategies, LatinoWire, multimedia, seo | Comments Off