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Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011 – 7:24 am

by Danny Selnick, Vice President, Public Policy Services Business Wire’s LatinoWire hosted a panel  event for professional communicators on Sept. 28 at the National Press Club in Washington, DC. The panel featured: Erica Gonzalez, Executive Editor of El Diario/La Prensa Julio Aliaga, News Director, Telemundo (Washington, DC affiliate) Hilda Garcia, Vice President of Multiplatform Content [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , | Comments Off

Upcoming Business Wire Events: Hispanic Media in DC, 50th Anniversary Celebrations in Boston, LA, Newport, San Diego

September 21, 2011 – 10:43 am

Business Wire Brings You LatinoWire Hosted by Business Wire Washington, D.C. Reaching the rapidly growing Hispanic American community with your organization’s message is of critical importance today.  Hispanics still depend on traditional and print media for their news, but many rely on the internet and mobile devices as well.  What is the best way to [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Just in Time for Hispanic Heritage Month, Tips for Reaching the Hispanic Media

September 1, 2011 – 8:15 am

by Pilar Portela, West Media Relations Supervisor, Ethnic Circuits New Census data shows US Hispanics have become the second-largest population with 50 million citizens.  Their buying power should reach a projected $1.3 trillion in 2015. With Hispanic Heritage Month (Sept. 15-Oct. 15) right around the corner and in anticipation of the 2012 presidential elections there is renewed [...]

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

September is Hispanic Heritage Month

September 2, 2010 – 7:09 am

by Pilar Portela, Media Relations Specialist, Business Wire/Florida With Hispanic Heritage Month beginning yesterday, keep in mind that the Hispanic consumer base in the U.S. is so big (50 million people) that all marketers, not just Hispanic brands, need to be targeting this group. Also, Latinos are now the nation’s second-largest consumer market after white non-Hispanics. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

Event Recap: Charlotte, NC Media on Reaching Minority Communities

March 30, 2010 – 7:57 am

Business Wire/Charlotte recently hosted a luncheon on March 24th in Durham, NC. The discussion, moderated by Ely Perez, Engagement Marketing Manager for Capstrat, focused on best practices for companies in the Triangle region and across North Carolina to reach the Hispanic and African American communities. The panel of speakers included:

Blaire Borthayre, president of Hispanic Marketing Resources
Jose Cusicanqui, Raleigh/Durham Editor for Qué Pasa, [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

How to Reach the $713B Latino Market: Hispanic Media Panel Provides Targeting Tips, Trends

January 12, 2010 – 1:37 pm

Business Wire San Antonio hosted “How to Reach the $713B Latino Market: Hispanic Media Panel Provides Targeting Tips, Trends,” a media breakfast where San Antonio area attendees learned valuable tips on reaching the Latino market.
The panel included:
Samuel Belilty, News Director, KWEX Univision 41
Frank Elizondo, Regional Manager, El Mundo
Javier Barroso, Deputy Editor, Conexión
 Among the key [...]

By Jessica Lueck, Marketing Coordinator | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

Dallas Area Media Discuss Strategies for Marketing to the Hispanic Market

October 30, 2009 – 12:19 pm

Business Wire Dallas hosted “Targeting the Hispanic Market: Strategies & Trends,” a media breakfast for Dallas-area communicators on October 22 to discuss how to target communication efforts to the ever-growing and influential Hispanic consumer market.

The panel included (left to right):

Alfredo Carbajal, Editor-in-Chief of Al Dia
Eloina Juárez, Assignment Editor at KUVN Univision 23
Brent Murphy, Publisher of [...]

By Jessica Lueck, Marketing | Posted in Industry Blogs | Also tagged , , , , , , , , , , , | Comments Off

Upcoming Business Wire Events – October 12 Edition

October 12, 2009 – 11:08 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off
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