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Upcoming Business Wire Events: Hispanic Media in DC, 50th Anniversary Celebrations in Boston, LA, Newport, San Diego

September 21, 2011 – 10:43 am

Business Wire Brings You LatinoWire Hosted by Business Wire Washington, D.C. Reaching the rapidly growing Hispanic American community with your organization’s message is of critical importance today. Hispanics still depend on traditional and print media for their news, but many rely on the internet and mobile devices as well. What is the best way to [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged 50th Anniversary, Agencia EFE, Beth Mansfield, business wire, Business Wire Events, BusinessWired, CKE Restaurants, El Diario, future of communications, future of PR, future of public relations, Hilda Garcia, Hispanic media, impreMedia, Jose Manuel Sanz Mingote, La Prensa, LA Times, LatinoWire, Lori Montenegro, Martin Beck, media tips, National Press Club, OC Register, PondelWilkinson, PR, pr tips, public relations, Robert Hernandez, Roger Pondel, Rossana Rosado, Sonya Quick, Telemundo, Telemundo Noticias, USC | Comments Off

Just in Time for Hispanic Heritage Month, Tips for Reaching the Hispanic Media

September 1, 2011 – 8:15 am

by Pilar Portela, West Media Relations Supervisor, Ethnic Circuits New Census data shows US Hispanics have become the second-largest population with 50 million citizens. Their buying power should reach a projected $1.3 trillion in 2015. With Hispanic Heritage Month (Sept. 15-Oct. 15) right around the corner and in anticipation of the 2012 presidential elections there is renewed [...]

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Hispanic Heritage Month, Hispanic media, marketing to Hispanics, MRT, pitching, spanish language media, Spanish language news, Spanish translation | Comments Off

Hispanicize 2011 Conference: Hispanics’ Embrace of SmartPhones Leapfrogs Useage by NonHispanics

April 27, 2011 – 8:22 am

The Hispanicize 2011 Conference gathered PR and marketing professionals from around the US to take a look at the state of marketing to Hispanic communities. What did they find out?

By Monika Maeckle | Posted in Industry Blogs | Also tagged Edward James Olmos, Hispanic public relations, hispanic social media survey, Hispanicize 2011, Hispanicize conference, latino marketing, Latino public relations, LatinoWire, public relations, social media | Comments Off

2010 LatinVision CEO Summit Conference Recap

October 26, 2010 – 6:56 am

Knowing how to market to Hispanic audiences is key to a successful business plan for the 21st century, according to panelists at the 2010 LatinVision CEO Summit.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Gregg Castano, latino marketing, LatinoWire, LatinVision CEO Summit | Comments Off

Tap Into the Hispanic Sports Market With Ease

May 5, 2010 – 10:00 am

– by Nikelle Feimster and Pilar Portela, Media Relations Specialists, Business Wire On April 7, 2010, strategic planners, PR agency thought leaders, and brand and product managers convened at the 2010 LatinVision Sports & Networking Conference in New York to learn about the evolving Hispanic demographic in the US, and how to reach the Hispanic audience using sports [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged hispanic news, latino marketing, LatinoWire, public relations, sports marketing | Comments Off

Upcoming Business Wire Events – December 3 Edition

December 4, 2009 – 10:53 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Altimeter Group, AMD, business wire, Business Wire Events, Corporate communications, LatinoWire, MH Group Communications, National Hispanic Entrepreneurs' Organization, Ogilvy, Pride Magazine, Que Pasa, social media, The Latin Focus | Comments Off

Dallas Area Media Discuss Strategies for Marketing to the Hispanic Market

October 30, 2009 – 12:19 pm

Business Wire Dallas hosted “Targeting the Hispanic Market: Strategies & Trends,” a media breakfast for Dallas-area communicators on October 22 to discuss how to target communication efforts to the ever-growing and influential Hispanic consumer market.

The panel included (left to right):

Alfredo Carbajal, Editor-in-Chief of Al Dia
Eloina Juárez, Assignment Editor at KUVN Univision 23
Brent Murphy, Publisher of [...]

By Jessica Lueck, Marketing | Posted in Industry Blogs | Also tagged al dia, business wire, Business Wire Events, Hispanic media, Hispanic PR strategies, KUVN, LatinoWire, Mercado Bilingue, Press Release Tips, southwest airlines, Telemundo, Univision | Comments Off

Florida Experts Discuss PR Strategies and Trends in the US Latino Market

August 26, 2009 – 9:35 am

Business Wire Florida hosted “Hispanic PR Strategies & Marketing Trends,” a media breakfast for Miami-area communicators on August 13. The event featured a panel discussion on communications efforts targeting the US Latino market.
Gina Amaro Rudan of Genuine Insights moderated the panel, which included:

Manny Garcia, Executive Editor/Director, El Nuevo Herald
Mark Fauntleroy, Brand Manager, Experian Consumer Research
Arturo [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Business Wire Florida, El Nuevo Herald, Experian Consumer Research, Genuine Insights, hispanic PR, Hispanic PR strategies, impreMedia, ImpreMedia Digital, Latino PR, LatinoWire, Telemundo, Terra Networks | Comments Off

Miami-Area Expert Panel to Discuss Hispanic PR Strategies and Marketing Trends

August 11, 2009 – 2:12 pm

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Business Wire Miami, El Nuevo Herald, Experian Consumer Research, Genuine Insights, hispanic PR, impreMedia, ImpreMedia Digital, LatinoWire, Telemundo, Terra Networks | Comments Off

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