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Social Media’s Impending Flood of Customer Unlikes and Unfollows

October 4, 2011 – 8:15 am

This is part two in a short series to introduce The End of Business as Usual…originally posted on Harvard Business Review (edited) There’s an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of [...]

By brian | Posted in Industry Blogs | Also tagged book, Books, Business - Marketing, dell, end of business, end of business as usual, Facebook, Google, havard business review, social media, techmeme, twitter, unfollow, unlike | Comments Off

Social Media’s Critical Path: Relevance to Resonance to Significance

August 16, 2010 – 5:22 am

If Social Media warranted a mantra, it would sound something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This intentional form of alternative giving is referred to as “generalized reciprocity” or “generalized exchange.” And, the idea of giving something to [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, critical path, harvard, havard business, relevance, resonance, rrs, significance, social media | Comments Off