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Lexus Debuts Darkcasting: A New Social Web Series

November 11, 2010 – 4:29 pm

I recently had the opportunity to work with the Lexus team on an creative new project, Darkcasting, the company’s new social web series designed to launch the Lexus CT 200h. The Lexus CT 200h is a new compact full hybrid, equipped with some very compelling features as well as various driving and atmosphere modes to [...]

By brian | Posted in Industry Blogs | Also tagged , , , , , , , | Comments Off

New England Communicators Discuss the News Pitch for Companies in the Emerging GreenTech Industry

November 10, 2009 – 11:51 am

What’s the best way to pitch your news to media covering the ever-evolving green technology industry?
According to Stephen Lacey, a journalist with Renewable Energy World, you should “think of the journalist as an investor.”  Indeed, the media invests time and effort in a company’s endeavors and projects the same way an investor would contribute funding.
This [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , | Comments Off

Upcoming Business Wire Events – October 12 Edition

October 12, 2009 – 11:08 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off
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