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Tag Archives: foursquare

Foursquare Now 10 Million Strong: Has Your Business Checked-in?

July 11, 2011 – 6:23 am

Foursquare is an emerging mobile network that connects people and places through mobile phones. While it isn’t the only player in the space, Foursquare does appear to be the game to beat. The 800 pound gorilla is Facebook Places but other geo-location nicheworks are also growing including Loopt and Gowalla. Each equally bring together the [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, check in, checkin, facebook places, gowally, social media, twitter | Comments Off

The Games Businesses Play with Customers

April 18, 2011 – 6:59 am

Part four in a four-part series on innovation and change as the new schools of business management… As a child, you most likely played two very popular playground games, dodge ball and four square. If you’re an adult who is also an early adopter of emerging mobile applications, chances are you play them once again. [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Change, dennis crowley, dodgeball, Entrepreneur, innovation, social media | Comments Off

The Dilemma’s Innovator: Innovation and Change as the New Pillars of Business

April 1, 2011 – 10:12 am

If necessity is the mother of invention, then perhaps imagination is the source of innovation. In December 2010, I was given the opportunity to write the cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three (well four) companies — Foursquare, Square + Twitter, and Zappos. Throughout the [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Change, change management, dennis crowley, Entrepreneur, innovation, jack dorsey, social media, square, tony hsieh, transformation, twitter, zappos | Comments Off

Checking-in to the State of Foursquare

January 28, 2011 – 5:55 am

Last year at SXSW, Foursquare founder Dennis Crowley joined Frank Eliason (previously @comcastcares), Altimeter Group’s Jeremiah Owyang and me on stage to discuss the shifting landscape of social engagement. While I focused on the sociology of engagement and the impact it is having on culture and society, I also sought to balance the conversation by [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, check in, currency, dennis crowley, geo-location, social media, state | Comments Off

Video: Checking-in as a Form of Social Currency

August 15, 2010 – 4:02 am

In part six of a series of conversations that explore the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo), and I check-in with FourSquare and other geo-location networks. We review how these location-based networks open new channels and dynamics for online and offline connections. We also examine the nuances of “checking-in” [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, check in, checking in, endoresement, geo local, location, loopt, social currency, social media | Comments Off

Facebook Connects 500 Million People: Defines a New Era of Digital Society

July 22, 2010 – 11:31 am

On July 22nd 2010, Facebook officially announced that it had surpassed 500 million users around the world. This significant achievement represents a significant milestone for Zuckerberg and Co. as well as for social networking and more importantly for global societies overall. To celebrate this achievement, Facebook released Facebook Stories, a new service to spotlight user [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, Culture, digital, Facebook, social media, social+networks, society, sociology, twitter | Comments Off

Foursquare Means Businesses: Have you checked-in yet?

July 9, 2010 – 9:01 am

Are you playing Foursquare? Are you “going out” with Gowalla? Are you looped in with Loopt? Location-based services are once again changing the face of social networking. Where relationships were once at the center of user experience, in the Golden Triangle of mobile, social, and real-time interaction, “places” take center stage and corresponding activities and [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, gowalla, lbs, local, location-based, loopt, networks, social, social media | Comments Off