first mile - intellibridge investor relations resources

Tag Archives: first mile

Connecting the Dots: Socializing Touchpoints

September 6, 2010 – 10:10 am

We are now down to the second-to-last video where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this segment, we outline the importance of connecting offline and online experiences. Brands must now introduce a connected series of touchpoints between traditional and new media programs to define [...]

By brian | Posted in Industry Blogs | Also tagged brand, branding, Business - Marketing, last mile, PR 2.0 - New Communications, sales, social media, touchpoint | Comments Off

Video: The Great Advertising Disconnect? From Campaign to Continuum

August 19, 2010 – 5:15 am

In part eight of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss the changing landscape of advertising and engagement. Advertising and marketing is experimenting with campaigns and engagement programs that essentially brings creative to life. It’s the fusion of influence and confluence [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, campaign, continuum, creative, last mile, social media | Comments Off

Video: Facebook as an Advertising Medium + Media A.D.D.

August 10, 2010 – 5:06 am

In part two of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review the viability of Facebook as an advertising platform. The discussion brings up elements introduced in my recent post introducing the concept of The Last Mile and how everything begins with [...]

By brian | Posted in Industry Blogs | Also tagged 26dottwo, a.d.d., advertising, attention, Business - Marketing, Facebook, last mile, media, social media | Comments Off