Tag Archives: finance

Getting people to ‘like’ you online – endorsement?

The financial community has been slow to adopt social media. One big fuzzy gray zone has been compliance. But that process is evolving. Last week, a National Examination Risk Alert went out that called into question the Facebook ‘Like’ button. Testimonials:  …The term “testimonial” is not defined in Rule 206(4)-1(a)(1), but SEC staff consistently interprets [...]

Convert prospects by delivering awesome presentations

This post is sent free to growth-minded subscribers to my weekly marketing and sales email, Advisor Insider. Subscribe (free) here. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Brokers aren’t used to creating their own presentations.  Compliance rules, you know.  Series 7s take stock presentations and add their names to personalize ‘em. I’ll let you in on a secret though: most of [...]

The financial advisor’s #1 objection to curation

My 3 tools for content curation for financial advisors saw more interest than a photoshopped image of Paris Hilton in a dentist’s chair. And it makes sense: by pointing your clients to important news, data and analysis, you’re effectively playing financial coach. But the awesome thing is that you’re the coach — without having to [...]

Using Facebook to generate leads (without breaking the bank)

There, I said it. Facebook is a HUGE TIME SUCK. But you know what?  A lot of your prospects are wasting their time there, playing games, reading news, communicating with their friends (are Facebook friends really friends?  I dunno). Going about Facebook completely wrong The thing is though for most firms and professionals targeting Facebook [...]

Announcing The End of Business as Usual: The new book is available now!

It’s with great pleasure, and a little bit of nervousness, that I announce the official availability of my new book, The End of Business as Usual. Business, government, music, finance, publishing, everything is changing. We have a unique role in all of this as we are stakeholders in not only defining the need for change, [...]

Grow your business by writing awesome white papers (without sweating it)

This post is derived from my exclusive email list, the AdvisorInsider — providing tips, tools and technologies helping grow investment businesses. Sign up here As investment advisors, we’re really in the business of marketing — trying to maximize cost-effective ways to bring new prospects in the door and keep existing clients happy. As I’ve written [...]

The financial advisor’s inside guide to what works in social media

This post is derived from my exclusive email list, the AdvisorInsider — providing tips, tools and technologies helping grow investment businesses. Sign up here You know my stance with new tools — everything you use in your practice requires an investment.  Of time.  Energy.  Money. So, if you’re going to adopt a plan to use [...]

What Osama bin Laden can teach financial advisors

I woke up in the middle of the night to learn of the demise of terrorist mastermind, Osama bin Laden. What really got me, though, was the fact that he lived in a periphery city in a million dollar mansion — and ostensibly, everyone knew. He lived in a close-knit community in which his neighbors, [...]

A Conversation About You, Social Currency and Social Capital

In February 2011, I have the privilege to speak at the lift conference in Geneva. But this isn’t about the conference as much as it is about an important subject that I’ve been asked to address. While this idea is nothing new to economists, theorists, futurists and other intellectuals around the world, my focus is [...]

Hiring in sell-side research picking up (a weensy bit)

Integrity Research has an article out today Sell-Side Expands Equity Research Hiring.  In spite of the article’s findings that there are some banks expanding their roster of stock analysts, it’s clear that the party is over.
After a little research, we have discovered that quite a few other sell-side firms have either been hiring research [...]