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Dos and Don’ts of Pitching a Features Editor

March 8, 2011 – 1:14 pm

Valuable tips from two Washington, DC-area feature news editors on how to effectively pitch your own feature news stories.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , | Comments Off

Land Your Features Story in the New York Post

August 18, 2010 – 8:45 am

Tips from Daily Features Editor Mackenzie Dawson by Nikelle Feimster, Media Relations Specialist, Business Wire/New York I recently had a chance to talk with Mackenzie Dawson, Daily Features Editor of the New York Post. Having worked in the PR industry, Dawson fully understands the challenges publicists face when it comes to working with the media. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , | Comments Off

Valentine’s Day Features

January 14, 2010 – 2:47 pm

Did you know that Valentine’s Day sections are one of the largest sections the media runs annually, even after Santa returns to the North Pole?  Or that the National Retail Federation estimates the size of the Valentine’s Day market at more than $14 billion?
That, according to Hallmark, 180 million Valentine’s Day cards are exchanged annually?  That [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

Charlotte-Area Communicators Discuss Best Practices for Feature Releases

October 9, 2009 – 11:49 am

Business Wire Charlotte hosted a breakfast on September 29th in Greensboro, NC to discuss “All Things Feature Release.” The discussion, led by Greensboro-area PR and media professionals, revolved around the best practices for getting your feature news noticed. The panel of speakers included:

Gerri Hunt, Managing Editor, Kids Today Magazine
Susan Ladd, Features Editor, The News & [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , | Comments Off

Upcoming Business Wire Events – September 22 Edition

September 22, 2009 – 10:13 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , | Comments Off

How to Build Your Online Newsstand with RSS

May 14, 2009 – 2:27 pm

How to Build Your Online Newsstand with RSS, 11-minute video from Business Wire and EON: Enhance Online News

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , | Comments Off

Business Wire & NAPS Team for Enhanced Feature News Distribution

January 19, 2009 – 12:53 pm

Business Wire is bolstering our industry-leading feature wire service! We’re combining our exceptional online distribution network with the reputation of longtime leading mat release distribution provider NAPS to offer the best service possible.
Mat releases have become increasingly popular in recent years because they are written in a special editorial format and provide camera-ready artwork that [...]

By Tom Becktold, SVP Marketing, Business Wire | Posted in Uncategorized | Also tagged , , , , , , , , , | Comments Off
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