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Tag Archives: engage

How Suntrust Uses Social Media to Engage Customers and Comply with Regulation

January 20, 2012 – 12:37 pm

Financial institutions are bound to rules and regulation than other companies experimenting in customer engagement, specifically in social media, can ignore. Over the years, SunTrust has stood out as one of several examples that understand how to use regulatory boundaries to inspire a new generation of customer engagement. The result is finding balance between risk [...]

By Brian Solis | Posted in Industry Blogs | Also tagged bank, Business - Marketing, compliance, financial, industry, New Communications, Regulation, salesforce, social media, suntrust | Comments Off

Leadership in an Era of Digital Darwinism

December 16, 2011 – 1:04 pm

As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with disruptive technologies and overly invest in rising [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Apple, business, Business - Marketing, Change, customer, darwin, digital darwinism, end of business as usual, innovation, leadership, social media, steve+jobs, transformation | Comments Off

The End of Business as Usual and the Beginning of a New Era of Adaptive Businesses

November 22, 2011 – 8:53 am

Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I [...]

By Brian Solis | Posted in Industry Blogs | Also tagged book, Books, Business - Marketing, dave peck, end of business, foreword, social media, think before you engage | Comments Off

Engage Against the Machine: The End of Business as Usual

November 20, 2011 – 8:35 pm

One of the most often asked questions about The End of Business as Usual is how it’s different than Engage. I thought I take a moment to answer it here just in case you were wondering the same thing. Engage was and is special. In fact, I felt the mission and content of the book [...]

By Brian Solis | Posted in Industry Blogs | Also tagged b2b, b2c, book, Books, business, Business - Marketing, end of business, end of business as usual, enterprise, government, leadership, npo, social media | Comments Off

Be careful what you ask for, you might just measure it

September 19, 2011 – 7:05 am

New media marketing is creating an undercurrent that is shifting the very foundation of business. Without a full understanding of what’s possible, a clear view to the future or an idea of the strength or extent of the market undertow, executives cautiously embrace emerging social and mobile channels based on guidance of internal champions and [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, customer, listen. monitor, service, social media | Comments Off

Reading Between the Lines: An interview about Engage and what’s next

August 21, 2011 – 11:50 am

I recently spent some time talking to Sarah Morales of Vertical Measures to discuss the new Engage and we wound up having a fun and in-depth conversation that I felts was also worth sharing with you here. Sarah: This is the updated version of the book that championed, “Engage or Die!” What are the main [...]

By brian | Posted in Industry Blogs | Also tagged book, business, Business - Marketing, end of business, engage 2, interview, social media, vertical measures | Comments Off

The Number One Least Asked Question in Social Media…Why?

July 6, 2011 – 8:29 am

The number one least asked question in social media is also the most important… Asking “why” in all aspects of business and life in general is unexploited. Day in and day out I help businesses understand the opportunity that lies within new media, not because of Twitter or Facebook. I do so because opportunity is [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Change, content, smms, social business, social media, why | Comments Off

@ is the Universal Sign of Engagement

June 28, 2011 – 10:33 am

For decades, companies were very good at pushing messages into markets and talking at people rather than with them. Now companies are embracing the idea of two-way interaction. Monitoring conversations is becoming standard procedure as small and enterprise businesses alike make substantial investments in tools such as Radian6, Sprial16 and Brandtology. And, not only are [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, conversation, customer, listen, management, monitor, New Communications, smms, social media | Comments Off

Power to the People: A New Mantra of Business

May 30, 2011 – 7:16 am

Exhibitor Magazine ran a feature story on new media and how it is changing the world of event marketing. In our discussion, we expanded the scope beyond events to discuss how people were forcing the evolution of business overall. The result is something quite profound. People are now taking control of their online experiences driven [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, event, exhibitor, interview, social media | Comments Off

Engage with Purpose

May 4, 2011 – 8:23 am

I was recently interviewed by my friends at WebCopyPlus. I thought I’d share it with you here… At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Change, leadership, management, process, social media | Comments Off