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A Daily Reading Regimen to Keep You in the “Know”

February 8, 2011 – 10:48 am

You may have heard me say this before, but it’s really important to read everyday to stay on top of the trends, news and industry information. There are so many great resources for professionals to keep us in the “know.” However, we also need to set up a daily reading regimen to peruse interesting articles, blogs, newsletters, etc.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, Deirdre Breakenridge, Entrepreneur, Inc., influencers, PR, PR 2.0, PR 2.0 Technology, PRSA, public relations, Putting the public back in Public Relations, Ragan.com, SmartBrief, social media, video | Comments Off

In Social Media, Consumers Offer Rewards to Deserving Brands

May 19, 2010 – 4:57 am

In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience. It [...]

By brian | Posted in Industry Blogs | Also tagged brand, Business - Marketing, Facebook, fan, social media, twitter | Comments Off

ROI: How to Measure Return on Investment in Social Media

February 22, 2010 – 6:05 am

What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“
Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary [...]

By brian | Posted in Industry Blogs | Also tagged branding, Business - Marketing, interactive, investment, marketingprofs, mashable, return, roi, social media | Comments Off

2010: Social Network Advertising and Marketing Outlook

January 14, 2010 – 6:46 am

In July 2009, experts predicted that advertising on Facebook would surpass MySpace by 2011. What represents a tectonic shift in social media spend is now anticipated in twenty-ten (2010).
A new report published by eMarketer, “Social Network Ad Spending: 2010 Outlook” documents the major shifts in social network advertising spending that emerged in 2009 and will [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, Facebook, myspace, social media, socialnetwork | Comments Off

Facebook Advertising to Surpass MySpace by 2011

July 9, 2009 – 4:45 pm

MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics.
According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of [...]

By brian | Posted in Industry Blogs | Also tagged ad, advertising, application, Business - Marketing, comscore, Facebook, myspace, online, social media, spending, twitter, widget | Comments Off