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Tag Archives: email

How Marketing Automation will Need to Evolve to Survive

September 30, 2011 – 7:22 am

Meghan Keaney Anderson is a marketing manager at HubSpot, a marketing software company in Cambridge, MA that makes marketing automation software. We are all seeking a way to scale personal attention. The great promise of marketing automation is that it enables you to trigger messages based on a visitor’s actions on your site, ideally sending [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, content, hubspot, leads, marketing automation, social media | Comments Off

Tech PR Peeps Poll: 80.4% Say Twitter Overrated As Tool for Pitching Authors

October 25, 2010 – 8:00 am

This is a guest post from Travis Van. Travis is the founder of Business Wire partner ITDatabase, a research platform for tech industry PR. Social media fever runs so high these days that it’s tough for tech PR pros to distinguish real opportunities from the useless fluff regularly offered up by pundits. Particularly unclear is [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs, Media relations | Also tagged blogging, business wire, Business Wire Polls, Facebook, linkedin, new media, pitching, poll, PR, PR Peeps Polls, Press Release Tips, tech pr poll, twitter, web 2.0 | Comments Off

Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook

August 2, 2010 – 5:24 am

Email, we love to hate it, yet we hate to love it. For better or for worse, we are tethered to our inbox and continue to send messages and respond to those individuals and organizations to which we’re tied or vested. Over the years, I’ve labeled email as the world’s largest untapped social network and [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, crm, eroi, Facebook, mail, messaging, scrm, social media, social+networks, strongmail, twitter | Comments Off

Think Outside of the Inbox

June 17, 2010 – 9:48 am

With the pervasiveness of social networks and the conversations that take place within each, many had hoped for either the reduction in volume of traditional email or the socialization of the inbox. Instead, email remains as the world’s largest untapped social network, with Gmail and Google Buzz offering a glimpse of the integration that looms [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, collaboration, Facebook, inbox, inbox 2.0, project management, social media, socialnetwork, thread, threadbox | Comments Off

Social media old & new

December 22, 2009 – 2:30 pm

Christmas cards are the old social media – of the printing press era. But they say something to us about the new social media – our current interactive networks.
Personally, I love sending and receiving greetings this time of year. It’s a chance to touch old friends and colleagues with a personal wish of peace and well-being. [...]

By Dick Johnson | Posted in Industry Blogs, Investor Relations | Also tagged blogs, Investor Relations, IR 2.0 - Web & social media, twitter | Comments Off

Email is Not Your Friend

June 10, 2009 – 10:38 am

Email is such an ubiquitous part of our lives today that we rarely think about the long-term implication of what sending an email involves. Recently we have been treated to the spectacle of the Securities and Exchange Commission bringing fraud charg…

By John Palizza | Posted in Industry Blogs, Investor Relations | Also tagged communications issues, Countrywide, investor relations officers, IR, materiality | Comments Off