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Editor’s Corner: PR Disasters! Why a Crisis Comm Plan is Critical

October 20, 2011 – 10:00 am

When it comes to crisis communications, if you’re not in charge of the story right away, someone else will be. That’s why it’s critical to have a plan in place.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Crisis Communications, Editor's Corner, Ivy Lee, PR, public relations, WiredIn Articles | Comments Off

Editor’s Corner: Grammar Snob Alert! Who vs. Whom Demonstrates Usage in Transition

September 13, 2011 – 6:13 am

Who versus whom–THAT is the question. Business Wire editor Andrew Guinn tackles this testy grammar quandary in this latest edition of Editor’s Corner.

By Monika Maeckle | Posted in Industry Blogs | Also tagged Andrew Guinn, business wire, Editor's Corner, how to write a press release press release writing tips, press release quotes, press release quotes best practices, Press Release Tips, Press Release writing, public relations, quotes in press releases, WiredIn Articles | Comments Off

Denver-Area Journalists Discuss Newsroom Cutbacks, Pitching Tips

August 23, 2011 – 9:13 am

Denver area journalists talk pitching, mobile, how media downsizing has changed their jobs, AND the jobs of PR professionals. Note: it’s STILL about the relationship.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged 5280 Publishing, business wire, Business Wire Events, digital, Fox31, Gil Asakawa, Greg Nieto, how to pitch media, journalism, KWGN, media relations tips, mobile, mobile news, Patrick Doyle, pitching, pitching tips, PR, pr tips, Press Release Tips, public relations, public relations tips, University of Colorado | Comments Off

Editor’s Corner: Best Practices for Presenting Quotes in Press Releases

July 20, 2011 – 6:13 am

Making note-worthy quotes in press release is an ongoing challenge for writers of press releases. Here’s some tips from a Business Wire editor who on making yourself notable AND quotable.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Andrew Guinn, business wire, Editor's Corner, how to write a press release press release writing tips, press release quotes, press release quotes best practices, Press Release Tips, Press Release writing, public relations, quotes in press releases, WiredIn Articles | Comments Off

Editor’s Corner: Avoid Press Release Buzzkill with George Orwell’s Writing Tips

May 24, 2011 – 6:13 am

By Rebecca Bennett, Editor, Business Wire Seattle While there’s plenty a PR pro can do to draw attention to press releases – solid SEO terms, attractive multimedia, for example – simple language should not be underestimated. Straightforward language in the body of a release can be a big asset in establishing credibility and gaining traction. Those writing press releases should avoid buzzwords [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, BusinessWired, commonly used press release phrases, Editor's Corner, how to write a press release, press release buzzwords, Press Release Tips, Press Release writing, Rebecca Bennett, WiredIn Articles | Comments Off

Upcoming Business Wire Events: Meet the Media in Chicago, Crisis Comm in Atlanta, Visit Bloomberg in Toronto

May 5, 2011 – 7:10 am

Wake Up With the Chicago Media Hosted by Business Wire Chicago Rise and (make your pitches) shine! Join Business Wire Chicago for breakfast and meet the producers and editors from some of Chicago’s most sought-after outlets. Find out who wants to be pitched via social media, how you can make a great first impression and [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged 11alive.com, Andrew McCaskill, Atlanta Juornal Constitution, Bloomberg, business wire, Business Wire Events, Chris Joyner, Chris Sweigart, Crisis Communications, David Scanlan, Kathryn Born, Kathryn Janicek, Kimberly Eberl, media relations tips, media tips, Meet the Media, Michigan Avenue Magazine, Motion PR, NBC Chicago, Paul Davitt, pitching tips, PR, pr tips, Press Release Tips, public relations, Sean Pasternak, Steve Frank, Susanna Negovan, TINC Magazine, William Mills Agency, WXIA | Comments Off

Don’t Let Your Press Releases Get Lost Without Translations

April 14, 2011 – 6:13 am

Don’t let your press releases get lost without translations just because you’re in a hurry. Translations pay off for international news copy.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Editor's Corner, how to write a press release, International Services, press release services, Press Release Tips, press release translations, Press Release writing, translations | Comments Off

Editor’s Corner: How to Bring Social Media into Your Press Release

March 22, 2011 – 7:13 am

Editor’s Corner: Tips for bringing social media into your press release and getting you message found, seen and shared

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Editor's Corner, Facebook, Google, how to write a press release, John Benutty, Press Release Tips, social media, social media press releases, twitter, WiredIn Articles, youtube | Comments Off

Daylight Saving Time And Other Timing Tips for Your Press Releases

March 10, 2011 – 7:28 am

Daylight Saving Time springs forward this Sunday. Don’t forget to factor the spring tradition into your press release timing. Here’s some tips that might help.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, daylight savings time, Editor's Corner, how to write a press release, how-to press release, Press Release Tips, public relations, WiredIn Articles | Comments Off

Upcoming Business Wire Events: Meet the Media of Richmond, Learn About Powerful Pitches in Cleveland

March 3, 2011 – 11:07 am

Meet the Richmond Media Hosted by Business Wire Washington, DC Join Business Wire DC for breakfast and a panel discussion with Richmond editors and reporters. Jon Newman of The Hodges Partnership will moderate the panel, including: Scott Bass, News Editor, Style Weekly; Rachel DePompa, Richmond Reporter, NBC12; Gregory Gilligan, Business Editor, Richmond Times-Dispatch; and Susan [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Cleveland media, DC media, Gregory Gilligan, how to pitch media, Jim Kukral, media tips, NBC12, pitching tips, Press Release Tips, Press Release writing, press releases, public relations, Rachel DePompa, RBride, RHome, Richmond Magazine, Richmond Times-Dispatch, Scott Bass, Style Weekly, Susan Winiecki, Washington DC Media | Comments Off

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