Deirdre Breakenridge - intellibridge investor relations resources

Tag Archives: Deirdre Breakenridge

On March 22nd, PRStudChat Discusses “Public Relations: Art or Science?”

March 12, 2012 – 7:11 am

Public relations is a blend of art or creative writing communications and science, which is a structured strategy, with defined goals and measurement revealing valuable business outcomes. Today, the argument of art or science is in the spotlight, as PR professionals are faced with increased accountability for their communications programs. As a result, we are [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged event, Jimmy Wales, PR, PR 2.0, PRStudChat, public relations, social media | Comments Off

A Young Woman’s Perspective on International Women’s Day

March 5, 2012 – 7:58 am

March 8,2012 is International Women’s Day (IWD) and Oxfam America is celebrating women who are making a difference in the fight against hunger and poverty. These incredible women around the world are tackling challenges, one initiative at a time. There are women who feed and provide for their children, but are facing hardships that make it nearly impossible.

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged event, International Women's Day, Oxfam America, PR 2.0, social good, social media | Comments Off

Social Media Measurement: An Interview with EVP Marty Levine at Prosyna

February 27, 2012 – 7:56 am

As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across many interesting measurement tools and platforms. Prosyna was on my list and I learned quite a bit about the platform from Marty Levine, Executive Vice President, at the company. Marty is a marketing and communications specialist and veteran of multiple digital media and technology startups in Silicon Valley, Seattle and Vancouver.

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Eight New Practices, interview, Marty Levine, Measurement, PR, PR 2.0, Prosyna, social media, Social Media Planning | Comments Off

Ifbyphone Measurement Survey Reveals Eighty-Two Percent of Marketers Could Not Measure the ROI of #PR

February 20, 2012 – 7:38 am

A new marketing measurement survey by Ifbyphone found that an overwhelming majority of marketers (82%) are not effectively measuring the ROI for their public relations campaigns. On top of that, PR was stated to be the most difficult to measure out of all marketing campaigns. In light of the survey findings, I interviewed Mike Santoro, President of Walker Sands Communications, about the factors business owners and marketers must consider before investing in a public relations program.

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Mike Santoro, PR, PR 2.0, PR measurement, public relations, social media, Walker Sands Communications | Comments Off

Please Recommend a #PR 2.0 Champion

February 13, 2012 – 8:10 am

On February 9, 2012, I delivered my keynote to the participants of The Social Conference in Amsterdam. Part of my presentation focused on PR professionals who are excelling in PR 2.0. They are becoming champions in their organizations and/or helping their clients to move to the next level of strategic social media communications. I highlighted professionals I know who are currently participating in different roles. These folks are helping to spearhead a movement and educating others on new responsibilities that have formed, as a result of the convergence of social media and public relations.

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Eight New Practices, PR, PR 2.0, public relations, social media, Strategic Communications, The Social Conference | Comments Off

#PRStudChat Talks Time Management Tips on February 15th

February 6, 2012 – 7:40 am

The New Year is off to a great start. We’re focusing on our resolutions and trying to accomplish many tasks in one day. With school and work projects, and family responsibilities too, the biggest question is always: How do you manage your time to be more efficient and to achieve your goals? Recently a PR [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged event, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, social media, Time management | Comments Off

How Evernote Helped Me To Write My Book

January 30, 2012 – 8:11 am

It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor. It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Eight New Practices, Evernote, PR, PR 2.0, PR 2.0 Technology, public relations, social media, Social Media and Public Relations | Comments Off

January #PRStudChat Recap: Guest Post By Jim Joseph, President of Lippe Taylor

January 23, 2012 – 8:09 am

A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest host on #prstudchat. At first I was excited to be invited, thinking that someone out there thought I was a stud. But when I realized it was going to be full of students … well as a professor [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged branding, event, guest post, Jim Joseph, PR, PR 2.0, PR 2.0 Technology, PRStudChat, social media, The Experience Effect | Comments Off

The Social Conference 2012 – Eight New Strategic Practices for the PR Champion

January 16, 2012 – 7:56 am

On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion. As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics. My video focuses on several of the “hot” topics in [...]

By Deirdre Breakenridge | Posted in Industry Blogs, Media relations | Also tagged book, Eight New Practices, event, PR, PR 2.0, public relations, social media, Strategic Communications, The Social Conference | Comments Off

Special Announcement: The #PRStudChat Community Kicks Off the New Year on January 18th

January 9, 2012 – 8:28 am

Happy New Year #PRStudChat friends! We’re ready to kick off 2012 by focusing on the customer experience. On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Brand Experience, branding, integrated communications, Jim Joseph, Lippe Taylor, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, social media, The Experience Effect | Comments Off