– by Phil Dennison, Senior Marketing Specialist About a year ago, we wrote about gobbledygook phrases — words that are used over and over in press releases and other marketing materials, but serve little purpose other than cluttering up your news. We included a link to the HubSpot Gobbledygook Grader, developed by David Meerman Scott, [...]
by Rachel Gould, Client Services Representative, Business Wire Boston Business Wire Boston recently joined forces with video production partner MEDIAmobz and VisibleGains to bring together a panel of specialists in the fields of public relations, new media, conversion marketing and video production to address innovative new ways to engage your target audience and generate buzz. [...]
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs
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Also tagged American City Business Journals, business wire, Business Wire Boston video event, Business Wire Events, Cliff Pollan, Constant Contact, Dave Toole, Eloqua, Joe Chernov, Judy Gern, lead gen, lead generation, MEDIAmobz, multimedia, multimedia in press releases, Press Release Optimization, press release SEO, Press Release Tips, Tim Bradbury, video, video and lead generation, video and seo, video in press releases, VisibileGains
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Business Wire Boston is partnering with VisibleGains and MEDIAmobz to host a free breakfast & panel discussion on Tuesday, April 27, geared toward marketing and communications professionals looking for innovative ways to generate new business leads. This panel discussion will include industry experts from a variety of backgrounds, including public relations, new media and digital [...]
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs, Media relations
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Also tagged American City Business Journals, business wire, Business Wire Events, Constant Contact, Eloqua, MEDIAmobz, multimedia, Press Release Tips, press releases, public relations, seo, social media, video, VisibleGains
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February 22, 2010 – 9:43 am
I know why David Meerman Scott (@dmscott), author of The New Rules of Marketing & PR and World Wide Rave is one of my favorite marketing/PR authors…it’s because he writes a book that has me absorbed in every page. Congratulations David on World Wide Rave, another book really well done!
January 1, 2010 – 3:03 pm
On the first day of the year, I wanted to provide a preview my 2010 book-reading list. I read some excellent books in 2009 that I’ve shared in earlier reviews, from Chris Brogan and Julien Smith’s Trust Agents to Gary Vaynerchuk’s Crush It (both must read books). As mentioned in my post, “PR New Year’s Resolutions,” one of my resolutions is to read and review more books on my blog.
By Deirdre
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Posted in Industry Blogs
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Also tagged 2011: Trendspotting for the Next Decade, book, Brian Solis, charlene li, Do Business, Engage in the New Web, Erik Qualman, Facebook Marketing, Free: The Future of a Radical Price, Groundswell, Josh Bernoff, Justin Levy, Neal Schaffer, PR 2.0, Richard Laermer, Seth Godin, Shel Israel, Socialnomics: How Social Media Transforms the Way We Live, The Truth About Trust in Business, Tribes: We Need You to Lead Us, Twitterville, Vanessa Hall, Windmill Networking: Understanding Leveraging and Maximizing LinkedIn, World Wide Rave
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December 24, 2009 – 9:01 am
The holiday season reminds me of the song from the Sound of Music, “My Favorite Things.” Although there are many items on that list, I wanted to share a few of my favorite (PR 2.0) things that I’ve either read in 2009, or relied upon to get me through the year. Of course, I would love to mention everyone and everything that I find valuable online and read all year long, but then this wouldn’t be a blog post…it would be a BIG blog book .
