Tag Archives: Corporate communications

Toyota crisis should teach us

Poor Toyota. The crisis Toyota Motor Corp. faces over the safety of its cars is of epic importance – and they are struggling to get ahead of the reputational meltdown. Investor relations professionals and corporate communicators should be taking notes on this story as it unfolds – and learning from Toyota’s woes – because sooner [...]

Upcoming Business Wire Events – December 3 Edition

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

Stakeholders vs. stockholders?

A Stanford University business professor, Jeffrey Pfeffer, takes on “shareholder capitalism” in an article in the July-August issue of Harvard Business Review.
Pfeffer argues in “Shareholders First? No So Fast …” that the pendulum is swinging from stockholders toward stakeholders. Noting the recent political changes and populist backlash after the carnage in financial and credit markets, he [...]

Reputation ‘now more than ever’

The financial and economic crisis has seriously eroded the trust people feel for business generally and specific corporations – and companies need a concerted, sophisticated effort to repair the damage – three McKinsey & Co. consultants write in “Rebuilding Corporate Reputations” in the firm’s June 2009 newsletter.
Today is an especially tough environment for corporate reputations, [...]

The website: your front door

As investor relations professionals, we need an audience-centered approach to communicating with investors. And the audience, more than ever, is online. So we need to think strategically about our company websites and their IR sections.
Do they deliver what investors need and want? Do they accomplish what we want?
Think of a corporate website as a place that [...]

Quote of the day

Sounds like a cliché, but if we can walk the talk, this exec has it right:
In uncertain economic times, stakeholders need a CEO committed to transparency, communication and an unwavering focus on client service. H&R Block stakeholders deserve nothing less than an open dialogue about our company’s financial health and business trends.
- Russ Smyth, CEO, [...]

The job of the CEO (and IRO)

Procter & Gamble CEO A.G. Lafley offers insights on the job of a CEO in the May 2009 issue of Harvard Business Review. Since we as communicators work on the CEO’s supporting staff, the piece also sheds light on the job of an IR professional.
Lafley draws heavily on Peter Drucker’s view of the chief executive:
The [...]

Microvision opens up earnings call via blog

SEVERAL months ago, Microvision (NASDAQ:MVIS) IR specialist Tiffany Bradford set out to research how small-cap companies were using blogs for investor relations.
She was referred to me by Shel Holtz, ABC, one of the leading advisors on the use of technology in public relations and corporate communications. I didn’t have a lot of concrete examples to [...]

Update your website

Getting caught with stale information on your website is an embarrassing - and usually preventable - moment. Investor relations can lead the way in protecting the company reputation by keeping that website up to date - or ensuring that someone is tasked with monitoring the corporate site.
The latest slap at a company website comes from Thomas Brown, [...]