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Tag Archives: conversation

@ is the Universal Sign of Engagement

June 28, 2011 – 10:33 am

For decades, companies were very good at pushing messages into markets and talking at people rather than with them. Now companies are embracing the idea of two-way interaction. Monitoring conversations is becoming standard procedure as small and enterprise businesses alike make substantial investments in tools such as Radian6, Sprial16 and Brandtology. And, not only are [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, customer, engage, listen, management, monitor, New Communications, smms, social media | Comments Off

Introducing The Conversation Prism Version 3.0

October 13, 2010 – 9:25 am

If a conversation takes place online and you’re not there to hear it, did it really happen? On August 5, 2008 JESS3 and I introduced version 1.0 of The Conversation Prism. Today, I’m proud to announce The Conversation Prism Version 3.0. With the introduction of 3.0, our view of the social media panorama is updated [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, conversationprism, crm, landscape, map, Robert+scoble, scrm, social crm, social media | Comments Off

Twitter Report: BP and Obama Oil Spill Sentiment by the Numbers

July 19, 2010 – 4:55 am

This week BP successfully recapped its ruptured oil well in the Gulf of Mexico. Test results are favorable and show that oil and gas are, for the time being, confined. This news inspires cautious optimism in the hearts of residents and spectators alike. Online, however, the social effect continues to flow across social networks and [...]

By brian | Posted in Industry Blogs | Also tagged bp, gulf, Obama, oil, oil spill, peoplebrowsr, social media, twitter, white house | Comments Off

The 10 Stages of Social Media Integration in Business

January 22, 2010 – 6:55 am

What follows is the unabridged version of my post on Mashable, “The 10 Stages of Social Media Business Integration.“
An overnight success ten plus years in the making, Social Media is as transformative as it is evolutionary. With every day that passes, we are presented with increasing reports that showcase the impact of Twitter, Facebook, YouTube [...]

By brian | Posted in Industry Blogs | Also tagged branding, business, Business - Marketing, evolution, interactive, mashable, social media | Comments Off

Attention Companies: Your Next Big Idea Will Come from Us

October 15, 2009 – 5:31 am

Guest post by Corvida Raven (Oprah of the Web). Read her on She Geeks | Follow her on TwitterUsing social media isn’t just important, it’s life changing
Do you realize that we are the reason you “make” a living?
Your passion, your ideas, your marketing skills…that’s all just a bonus at the end of the day. Your [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, company, corvida, corvida raven, idea, listen, oprah, she geeks, social media | Comments Off

Introducing The Social Compass

October 8, 2009 – 11:00 am

An excerpt from my next book…
A compass is a device for discovering orientation and serves as a true indicator of physical direction.
Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with [...]

By brian | Posted in Industry Blogs | Also tagged advertising, branding, Business - Marketing, compass, conversationprism, guide, moral, PR 2.0 - New Communications, prism, service, sherpa, social, social media | Comments Off

FTC Values Sponsored Posts at $11,000 Apiece

October 5, 2009 – 12:53 pm

What follows is the unabridged version of my latest post for TechCrunch, “FTC Values Sponsored Conversations at $11,000 Apiece“Source: Shutterstock
In May, I reviewed the proposed Federal Trade Commission guidelines that would ultimately affect and change how brands employ endorsements into their marketing, advertising, and communications programs.
Today, the Federal Trade Commission made good on its threat [...]

By brian | Posted in Industry Blogs | Also tagged advertising, blog, blogger, Business - Marketing, federal trade commission, ftc, PR, PR 2.0 - New Communications, social media, sponsored, twitter, WOM, word of mouth | Comments Off

Active Listening on the Social Web; It’s Overrated

August 7, 2009 – 8:33 am

by Michael Brito

Getty Images
Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.”
These are excellent definitions. But as it relates to customer interactions [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Intel, listening, michael brito, mining, monitor, social media | Comments Off

I’m Not Talking to You

July 30, 2009 – 9:32 am

Credit: Natalie DeeSocial Media continues to fascinate me.If you stop and think about it for a moment, we’re presented with something special…something almost too simple to appreciate.Essentially, we have been given a gift – a looking glass into the thoughts, opinions, feedback, and dialogue that represents a snapshot of market sentiment and behavior.So, what do [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, communication, listening, PR, PR 2.0 - New Communications, social media, sociology | Comments Off

Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

July 25, 2009 – 9:16 am

This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate this complicated, but imminent issue.

Source
In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we [...]

By brian | Posted in Industry Blogs | Also tagged ad, Business - Marketing, social media, sponsor, twitter | Comments Off