consumer - intellibridge investor relations resources

Tag Archives: consumer

2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value.

February 7, 2012 – 12:10 pm

Chris Silva, my colleague at Altimeter Group, released a useful report today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where it begins. But, we often miss the opportunity to lead a more [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, chris silva, connected, mobile, report, retail, Social Issues | Comments Off

Announcing: The End of Business as Usual

August 26, 2011 – 9:02 am

Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on. So [...]

By brian | Posted in Industry Blogs | Also tagged book, Books, business, Business - Marketing, Culture, New Communications, revolution, social media, teobau, the end, the end of business as usual, wiley | Comments Off

The Three C’s of Information Commerce: Consumption, Curation, Creation

November 8, 2010 – 6:12 am

Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social [...]

By brian | Posted in Industry Blogs | Also tagged 3 c's, behaviorgraphics, Business - Marketing, consumption, creator, curation, elite, social media, social technographics, Technographics, tweet, twitter | Comments Off

The Dawn of the Social Consumer

November 3, 2010 – 5:45 am

Tweet…ReTweet Like Share Check-in Group buy QR code scan Augmented reality RFID What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce. Look at the picture above and think about [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, commerce, e-commerce, f-commerce, influence, retail, social, social media | Comments Off

The 5th C of Community, Social Commerce

November 1, 2010 – 5:36 am

Brands are racing to create a social presence on Facebook, Twitter and the hottest social networks of the moment. The initial goals, of course, are to increase brand awareness and build community. To do so however, takes a holistic approach that extends beyond the regiment of broadcasting messages to silent audiences. Now, brands must establish [...]

By brian | Posted in Industry Blogs | Also tagged 4 c's, 5 c's, advertising, Business - Marketing, commerce, community, f-commerce, Facebook, sales, social, social media, walmart | Comments Off

Exploring and Defining Influence: A New Study

September 29, 2010 – 5:12 am

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social [...]

By brian | Posted in Industry Blogs, Research | Also tagged brand, Business - Marketing, influence, influencer, peer, PR 2.0 - New Communications, social media, study, Vocus | Comments Off

The Most Influential Consumers Online are on Twitter

September 22, 2010 – 5:06 am

Twitter is a human seismograph and it represents a transformative channel where everyday people possess the ability to affect actions. The cloud of collective consciousness that houses our thoughts, experiences, and conversations is also a data trove for experts to measure and mine serendipitous and organized behavior and events. Twitter is less of a social [...]

By brian | Posted in Industry Blogs | Also tagged brands, Business - Marketing, crm, customer, influential, scrm, social, social consumer, social media, srm, twitter | Comments Off

Are Your Ears Burning? In Social Networks, One-Third of Consumers Talk Brands Every Week

July 6, 2010 – 5:15 am

Social media didn’t invent conversations, it provided us with tools to surface and organize them. Conversations about brands predates the mediums used to connect messages and aspirations with consumers. The motivation for brands to engage in social networks varies based on the culture and agility of each company, but what is constant is the aspiration [...]

By brian | Posted in Industry Blogs | Also tagged b2b, b2c, Business - Marketing, Facebook, social media, socialnetwork, twitter | Comments Off

In Social Media, Engagement Has Its Rewards

June 21, 2010 – 5:16 am

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and [...]

By brian | Posted in Industry Blogs, Research | Also tagged brand, business, Business - Marketing, customer, Facebook, small business, smb, social media, survey, twitter | Comments Off

The Business of Social Media: B2B and B2C Engagement by the Numbers

January 8, 2010 – 6:08 am

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive [...]

By brian | Posted in Industry Blogs | Also tagged b2b, b2c, branding, business, Business - Marketing, crm, customer, sales, scrm, social media, srm, women | Comments Off