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Tag Archives: Conferences & Events

Ford’s Jim Farley on the importance of putting your brand in the hands of customers

January 6, 2012 – 1:56 pm

During Blogworld Expo in Los Angeles, I was given the opportunity to interview Jim Farley, Ford’s Group Vice President, Global Marketing, Sales and Service live on stage. The discussion was focused on a powerful theme, putting your brand in the hands of customers. Certainly for any business, large and small, the idea of empowering customers [...]

The Pivot Story Arc

August 25, 2011 – 8:35 am

During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more often than not, “What is our story?” I think that’s a great question. So, I took a moment to write the story [...]

By brian | Posted in Industry Blogs | Also tagged advertising, business, Business - Marketing, conference, event, media, New Media University, pivot, social media | Comments Off

This is Your Time to Engage

February 20, 2010 – 11:57 am

I’m truly excited to share some big news with you…
You are invited to the official debut of my next book Engage at SXSW Interactive.
On Saturday, March 13th at 11 a.m., I will take the day stage along with a special guest to discuss the book and its inspiration, intentions, and aspirations. A signing will immediately [...]

By brian | Posted in Industry Blogs | Also tagged book, Books, branding, Business - Marketing, engage, PR 2.0 - New Communications, social media, Speaking, SXSW | Comments Off

Dissed by Santa, So Suggesting Resolutions Instead

January 5, 2010 – 7:31 am

by Cathy Brooks Even though I’m pretty sure there isn’t actually a portly old dude in a red suit who slips down chimneys with presents, I wished pretty hard for something this Christmas. It didn’t come. Okay, so I’m Jewish and maybe that had something to do with the fact that Santa blew me off, but to be [...]

By Cathy Brooks | Posted in Articles, Industry Blogs | Also tagged bad pitches, cathy brooks, ces, ces09, pitching media, pr 101, PR 2.0 - New Communications, social media | Comments Off

Darwin’s theory: Survival of the (conference) fittest

September 3, 2009 – 9:06 am

Guest post by Cathy Brooks, read her blog | follow her on TwitterCredit
The tech industry cannibalizes its own young quite well – at least when it comes to conferences.
You know what I’m talking about. Any time there’s a hot topic, a battery of conferences and events spring to life, all purporting to be the end [...]

By Cathy Brooks | Posted in Articles, Industry Blogs | Also tagged 140, allthingsd, charcters, conference, darwin, demo, PR 2.0 - New Communications, social media, tech, techcrunch50, technology, twitter, twtrcon | Comments Off