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Facebook and Twitter users spend 1.5x more online than the average Internet user

June 25, 2010 – 5:14 am

If you want to get a glimpse of the economic future, focus on the emerging trends driven by those defining the evolution of the social Web. Social media is not only democratizing influence and upsetting the traditional media ecosystem, it is now an indicator for a potential economic resurgence. Leading metrics firm, comScore, released its [...]

By brian | Posted in Industry Blogs | Also tagged advertising, brand, branding, New Media University, retail, social media | Comments Off

In Mobile, Women Rule Social Networking

April 30, 2010 – 5:56 am

Based on data collected and analyzed using Google Ad Planner, I recently discovered that in Social Media, women rule. Across almost every major social network, the balance was revealing and in some cases, profound.
Facebook:
Male: 43%
Female: 57%
Delicious
Male: 48%
Female: 52%
Docstoc
Male: 41%
Female: 59%
Flickr
Male: 45%
Female: 55%
MySpace
Male: 36%
Female: 64%
Ning
Male: 41%
Female: 59%
Twitter
Male: 43%
Female: 57%
Upcoming.org
Male: 45%
Female: 55%
Ustream.tv
Male: 34%
Female: 66%
Yelp
Male: 43%
Female: 57%
Social Networks [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Facebook, mobile, Nielsen, social media, twitter, women | Comments Off

Facebook’s Continued Rise to Pervasiveness

January 6, 2010 – 5:57 am

Source: Shutterstock (edited)
As the flame of 2009 flickered into the history books, Facebook celebrated its rise to 350 million users and certain dominance in the U.S. social networking market. However, in December, analysts questioned whether or not Facebook was losing its cool as time spent on the popular social network dropped three consecutive months among [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Facebook, myspace, social media, socialnetwork, twitter | Comments Off

Is Facebook Losing its Coveted Demographic?

December 2, 2009 – 8:07 am

comScore recently released a report that triggered nothing short of a “sky is falling” media panic. Led by Adweek asking if Facebook is getting uncool for the 18-24 year olds, the media is speculating as to whether or not a mass exodus is underway with much of the blame focusing on parents “ruining the party” [...]

By brian | Posted in Industry Blogs | Also tagged adweek, Business - Marketing, Facebook, mindshare, social media, twitter | Comments Off

Teens Adopting Twitter

October 26, 2009 – 6:32 am

Source: Shutterstock
As recently as August 2009, blogs and media outlets reported that teens are just not taking to the Twitterverse, instead opting for text messaging, social networks such as Facebook and Myspace, and other communications tools such as IM. The reasons for not using Twitter ranged from privacy concerns to the devices they used to [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, demographic, social media, teens, twitter, youth | Comments Off

Facebook Advertising to Surpass MySpace by 2011

July 9, 2009 – 4:45 pm

MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics.
According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of [...]

By brian | Posted in Industry Blogs | Also tagged ad, advertising, application, Business - Marketing, emarketer, Facebook, myspace, online, social media, spending, twitter, widget | Comments Off