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PR 2.0 Sharing With Your Competition

September 27, 2010 – 8:25 am

I’ll tell you a story about how sharing has changed. A couple of weeks ago, an experienced professional from another PR company reached out to me. He asked me to help him with a concern he had with his clients. This is one of many inquiries I receive. My response: Let me put some resources [...]

By Deirdre | Posted in Industry Blogs | Also tagged communities, Competition, PR, PR 2.0, public relations, relationships, social media, Social media policy, Social networks | Comments Off

Competitors on Twitter: Evaluate With Your Eyes Wide Open

August 16, 2010 – 6:45 am

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Competition, influencers, PR, PR 2.0, PR 2.0 Technology, PR Plan, PR2.0, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, twitter | Comments Off