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A Happy Holidays Message …

December 27, 2010 – 8:17 am

I’m on my Holiday break and it’s a great time to reflect and to thank so many colleagues who have been supportive in 2010. As professionals we’ve bonded and grown together in public relations. Together we are educating, learning and helping one another. Here’s my Happy Holidays message to my peers. Hope 2011 is an even [...]

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PRSA, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media, Social networks, Strategic Communications, twitter | Comments Off

How to Engage on Facebook and Twitter

December 24, 2010 – 8:21 am

The more you work with your brand to create engagement opportunities on the different social platforms, you will see some common threads where information is shared in both places. However, the more you get to know the platforms, you’ll see there is a divide between the activities on Twitter and the activities on Facebook. Brands must learn how to make each community experience different, to accommodate the needs of the members, to respect the community culture and implement the best collaboration practices.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, Deirdre Breakenridge, Facebook, PR, PR 2.0, PR 2.0 Technology, PR2.0, public relations, Putting the public back in Public Relations, relationships, social media, Social networks, Strategic Communications, twitter | Comments Off

The Winner of the #PRStudChat SWAGG Scholarship Award is …

December 20, 2010 – 8:31 am

The 12 Gifts of PRStudChat proved to be an inspiring way to end the year… nearly 1,500 tweets filled with valuable advice and acknowledgement of those who share their gifts with us each day. As a special gift to our community, SWAGG, our December #PRStudChat sponsor, offered one lucky student a $200 scholarship toward their education! Students participating in the chat were asked to leave a comment on PRStudChat.com, answering the question, “How would YOU benefit from a $200 SWAGG Scholarship?”

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Christina Morgan, communities, Deirdre Breakenridge, media, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media, Stand Up to Cancer, SWAGG, twitter | Comments Off

A Special #PRStudChat Announcement

December 13, 2010 – 6:00 pm

On Wednesday, December 15, 2010 at 8:30 p.m. the #PRStudChat community gathers for our Holiday chat session, the 12 Gifts of #PRStudChat. We’ll ask our community how each of the 12 gifts below have helped them during 2010 (at the same time recognizing those special people who help to deliver these gifts to us all year round):

By Deirdre | Posted in Industry Blogs | Also tagged communities, Deirdre Breakenridge, event, PR, PR 2.0, PR 2.0 Technology, PR2.0, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media, Social networks, SWAGG, twitter | Comments Off

The 2010 Holiday Tweet Drive

December 10, 2010 – 9:15 am

Because it’s the season to give, I want make sure all of my friends know about the 2010 Holiday Tweet Drive. If you haven’t heard about Tweet Drive, it’s a wonderful cause. Tweet Drive is a nation-wide toy/clothing drive that uses social media to give back to children who are less fortunate and to spread some Holiday cheer along the way!

By Deirdre | Posted in Industry Blogs | Also tagged 2010 Holiday Tweet Drive, blogging, Breakenridge, communities, Deirdre Breakenridge, event, Harrison Kratz, PR, PR 2.0, PR 2.0 Technology, PR2.0, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media, twitter | Comments Off

Building a Strong & Supportive Community

December 6, 2010 – 8:07 am

I feel that I can speak from experience (and from the heart) on the topic of building a strong and supportive community. Building #PRStudChat with @valeriesimon is one of the most rewarding initiatives in my professional career. Interacting in the community gives me the feeling of strength, knowledge, certainty, support, guidance, and friendship, in an [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PRSSA, PRStudChat, Putting the public back in Public Relations, relationships, social media, Social networks, twitter, Valerie Simon | Comments Off

How to Introduce & Support Your Social Media Policy

November 29, 2010 – 8:38 am

Now that you’ve written your organization’s social media policy…you’re only halfway there.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, Organizational Behavior, PR, PR 2.0, PR 2.0 Technology, privacy, public relations, Putting the public back in Public Relations, relationships, social media, Social media policy, Social networks, Strategic Communications | Comments Off

Are You Archiving Social Media?

November 22, 2010 – 8:21 am

The past few years have been revolutionary for PR and communications. We’ve seen changes in our approach and in new technologies that allow us to share, collaborate and connect directly with our constituents.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, Deirdre Breakenridge, Facebook, planning, PR, PR 2.0, PR 2.0 Technology, PR Plan, PR2.0, Putting the public back in Public Relations, social media, Social Media Planning, Social media policy, Social networks | Comments Off

Questions About Social Media Monitoring & Measurement Platforms

November 19, 2010 – 11:04 am

There are a lot of great technology partners. You need to roll up your sleeves and test several of these platforms to see which one meets the needs of your programs or the needs of different clients.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR tools, PR2.0, public relations, Putting the public back in Public Relations, social media, Social Media Planning, Strategic Communications, vblog, video | Comments Off

#PRStudChat Challenge Winner

November 15, 2010 – 8:01 am

Finally, we’re ready to announce the winner of the #PRStudChat Challenge. The two finalists were: Finalist #1: Karen Russell, PR Professor at the University of Georgia. Editor of the Journal of Public Relations Research. Karen’s collaborative lit review: http://bit.ly/9aT851 group SM book review: http://bit.ly/bW0l9Q offered a great example of the use of collaborative learning techniques [...]

By Deirdre | Posted in Industry Blogs | Also tagged Barbara Nixon, Breakenridge, communities, Deirdre Breakenridge, Facebook, media, podcasts, PR, PR 2.0, PR 2.0 Technology, PR Plan, PR2.0, PRstudcast, PRStudChat, Putting the public back in Public Relations, relationships, social media, Social networks, twitter | Comments Off