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Nissan Embraces Social Media to Improve Customer Experiences and Foster Advocacy

January 27, 2012 – 1:25 pm

In this episode of (R)evolution, Nissan’s David Mingle, Director of Customer Management and Erich Marx, Director of Marketing join me for a refreshing conversation about social media’s impact on business transformation, customer experiences, and building an adaptive business model to learn and evolve based on new opportunities. We explore Nissan’s approach to new media for [...]

By Brian Solis | Posted in Industry Blogs | Also tagged advisory board, advocacy, brand, Business - Marketing, customer experience, customer journey, customer+service, New Communications, nissan, salesforce, social media | Comments Off

Business Wire Gives Back: BW Staff Goes Back to School to Help Students Find Success

March 24, 2011 – 6:13 am

Business Wire’s 50th Anniversary celebration this year features the BW Gives Back volunteer program, which affords employees the opportunity to “go to work” in their communities for the educational or charitable organizations that mean the most to them. Executive Vice President Laura Sturaitis spent last Thursday sharing her time and expertise with job seekers among the students, alumnae and members of the [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged 50th Anniversary, business wire, Business Wire 50th Anniversary, Business Wire gives back, BW Gives Back, Charity, Education, Giving, Laura Sturaitis, Raschanda Hall, St. Thomas University | Comments Off

PRTV Q&A With @KratzPR

January 28, 2011 – 12:03 pm

Public Relations TV, better know as PRTV, was founded by Harrison Kratz of Kratz PR. Harrison hosts a series of interviews and webisodes every week to educate public relations students and professionals, and to provide a good resource for information about the PR industry. I was interested in learning more about PRTV and caught up [...]

By Deirdre | Posted in Industry Blogs | Also tagged book, communities, Deirdre Breakenridge, Harrison Kratz, influencers, interview, Kratz PR, Mentoring, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media | Comments Off

The PR Influencer: A #PRStudChat Discussion with @ChrisBrogan

January 24, 2011 – 11:49 am

On January 19th, we announced a very special guest for our #PRStudChat February session. @ChrisBrogan, co-author of Trust Agents, joins our Twitter discussion to enlighten our community on the PR influencer and how to build trust online. Today it’s very important for PR and communications professionals to realize that they are moving from a liaison role to an influencer role, as they become bloggers and educate through democratized media.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, Chris Brogan, communities, Deirdre Breakenridge, influencers, media, PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, relationships, Ruder Finn, social media, twitter | Comments Off

Blogger Relations: A Grass Roots Approach

January 17, 2011 – 10:21 am

Last week, a friend from Switzerland reached out and asked me a few questions about blogger relations. She was concerned with the time it takes to initiate and nurture relations with bloggers before you “need” them to write about a client. But, at the same time, she realized that unless you are specialized in a certain field, there is no way that you can converse with all these bloggers.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, social media, twitter | Comments Off

What’s Going On at Blasterous

January 10, 2011 – 8:23 am

Like most PR and communications professionals, I’ve been paying attention to the location based companies and how this space is growing and capturing the attention of our brands. I met Tim Reeth, founder of Blasterous and took an immediate interest in what his company was doing with its location based services.

By Deirdre | Posted in Industry Blogs | Also tagged Facebook, interview, location, PR 2.0, PR 2.0 Technology, privacy, relationships, social media | Comments Off

Kicking off #PRStudChat in 2011

January 3, 2011 – 12:14 pm

Happy New Year and all the best to our friends and colleagues in 2011! #PRStudchat is ready to begin another exciting year of insight, fun, friendship and opportunity. We want to start 2011 with a strong focus on social media strategy, planning and policy-making. Our topic has been in the news and is on the mind of employees, executives and business owners. It’s the social media policy and there’s a lot of ground to cover in one chat session.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, Deirdre Breakenridge, Facebook, media, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, relationships, social media, Social media policy, Social networks, twitter | Comments Off

New Year’s Resolutions

December 31, 2010 – 2:26 pm

It’s that time of year again…when we all share New Year’s resolutions. Here are my resolutions for 2011, as they relate to PR and communications. I hope that you will share yours with me. I hope that your New Year is healthy, happy and prosperous!

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media, Social networks, twitter, video | Comments Off