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Tag Archives: communities

PR Job Mentoring Responsibilities

February 21, 2011 – 9:30 am

As a job mentor, my main responsibility is to help my young professional friend find a new position. But, rather than discussing what he’s supposed to do to reach his job search goals, my post is geared toward my weekly responsibilities (not one but many) and what I have to accomplish to be more helpful [...]

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Mentoring, PR, PR 2.0, public relations, relationships, social media, twitter | Comments Off

The PR Influencer: A #PRStudChat Special Announcement

February 18, 2011 – 8:06 am

We are less than a week away from our February 23rd #PRStudChat with our very special guest @ChrisBrogan, co-author of Trust Agents. Chris joins us that night at 9:00 p.m. ET (please note the time change as we usually begin at 8:30 p.m. ET) for our Twitter discussion on the PR influencer and how to [...]

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Chris Brogan, Deirdre Breakenridge, influencers, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Putting the public back in Public Relations, Ruder Finn, social media, twitter | Comments Off

PR 2.0: Owning Your Influence

February 14, 2011 – 12:16 pm

Last week I created a video blog about my reading regimen. As I went over my favorite reading resources, two articles stuck in my mind. It was the title of an Entrepreneur Magazine column called “THE WAY I WORK.” The first column highlighted Michael Arrington of TechCrunch, who described his work style as, “My style is to bust the door down and clean the mess up later.” I couldn’t get his work regimen out of my head. Then when Iooked at the same column, a couple of months earlier. Except this time, it was Gary Vaynerchuck letting everyone know that his style was, “Everyday, between every phone call – during every spare second – I’m on Twitter.” These article had an impact on me.

By Deirdre | Posted in Industry Blogs | Also tagged Arianna Huffington, blogging, charlene li, Chris Brogan, Deirdre Breakenridge, Gary Vaynerchuk, influencers, Michael Arrington, PR, PR 2.0, relationships, social media | Comments Off

Social Media Policy Development: A Best Practice Approach

February 9, 2011 – 7:43 am

The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR Plan, PRSA, public relations, Putting the public back in Public Relations, relationships, social media, Social media policy, Social networks | Comments Off

A Visual Look at a Few of Traackr’s PR Influencers

February 4, 2011 – 9:23 am

When Traackr reported the Top 25 PR Influencers, I thought it would be fun to quickly find out a little more about some of the bloggers on this list (beyond the “Footprint” that was provided). I decided to take a few of their blog posts and drop them into Wordle.net, turning them into beautiful word clouds.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, Deirdre Breakenridge, Heather Whaling, influencers, katie paine, Lee Odden, Peter Himler, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, Sarah Evans, social media, Traackr | Comments Off

PR 2.0 Comment Response Chart

January 31, 2011 – 10:26 am

I’ve been studying brand responses to blog posts and comments for quite some time. However, a recent Facebook incident made me build my own personal comment policy for my online persona. No matter who you are, or your level of influence, you need to be prepared to respond when someone takes the conversation to a [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Comment Response Chart, Deirdre Breakenridge, Facebook, influencers, PR, PR 2.0, PR 2.0 Technology, privacy, public relations, Putting the public back in Public Relations, social media, twitter | Comments Off

PRTV Q&A With @KratzPR

January 28, 2011 – 12:03 pm

Public Relations TV, better know as PRTV, was founded by Harrison Kratz of Kratz PR. Harrison hosts a series of interviews and webisodes every week to educate public relations students and professionals, and to provide a good resource for information about the PR industry. I was interested in learning more about PRTV and caught up [...]

By Deirdre | Posted in Industry Blogs | Also tagged book, community, Deirdre Breakenridge, Harrison Kratz, influencers, interview, Kratz PR, Mentoring, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media | Comments Off

The PR Influencer: A #PRStudChat Discussion with @ChrisBrogan

January 24, 2011 – 11:49 am

On January 19th, we announced a very special guest for our #PRStudChat February session. @ChrisBrogan, co-author of Trust Agents, joins our Twitter discussion to enlighten our community on the PR influencer and how to build trust online. Today it’s very important for PR and communications professionals to realize that they are moving from a liaison role to an influencer role, as they become bloggers and educate through democratized media.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, Chris Brogan, community, Deirdre Breakenridge, influencers, media, PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, relationships, Ruder Finn, social media, twitter | Comments Off

PR Job Search Mentor

January 21, 2011 – 9:03 am

Before the holidays, a young PR/Marketing professional contacted me about helping him with his resume. I reviewed both his cover letter and resume carefully and gave him some initial feedback. He was thrilled with the comments and immediately incorporated my suggestions. One conversation led to another and the next thing I knew he asked me a very interesting question: Would you be my mentor to help me in my job search.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Deirdre Breakenridge, Mentoring, PR, PR 2.0, PR Job Mentoring, PRSSA, public relations, relationships, social media | Comments Off

Blogger Relations: A Grass Roots Approach

January 17, 2011 – 10:21 am

Last week, a friend from Switzerland reached out and asked me a few questions about blogger relations. She was concerned with the time it takes to initiate and nurture relations with bloggers before you “need” them to write about a client. But, at the same time, she realized that unless you are specialized in a certain field, there is no way that you can converse with all these bloggers.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, community, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, social media, twitter | Comments Off