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Tag Archives: communications

Social Media is Measured by the Sum of Its Parts

July 28, 2010 – 5:19 am

Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what [...]

By brian | Posted in Industry Blogs | Also tagged brand, business, Business - Marketing, hr, PR, roi, sales, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Three

July 16, 2010 – 5:07 am

Part Three of Three Nicheworks are highly coveted or soon will be as no brand is an island. Attention and interests are focused within social streams and as individuals are empowered to define their online experiences, connecting the dots proves pivotal. If conversations are markets, nicheworks represent the glue that binds disparate conversational ecosystems. And [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, hybrid theory, manifesto, PR, PR 2.0, PR 2.0 - New Communications, service, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two

July 14, 2010 – 5:07 am

Part Two of Three In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized programs flawlessly. I suggest that today, many organizations approach new media with the style of jazz improvisationalists. They possess an incredible ability to jam independently and also together, but they often drift into [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, hybrid theory, manifesto, PR, PR 2.0, PR 2.0 - New Communications, service, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One

July 12, 2010 – 5:45 am

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, engage, hybrid theory, manifesto, New Media University, PR, PR 2.0 - New Communications, public+relations, social media | Comments Off

The Greatest Hits of 2009 Part V

December 24, 2009 – 5:22 am

Source: Shutterstock 2009 represented a quantum leap in publishing for me. It was the first time in the years that I’ve been writing and blogging that I challenged myself to publish at a greater frequency, depth, and volume. Here are some of my favorites… The Greatest Hits of 2009 Part V1. Identifying and Connecting with Influencers 2. Full Disclosure: [...]

By brian | Posted in Industry Blogs | Also tagged branding, business, Business - Marketing, PR, PR 2.0 - New Communications, PR2.0, social media | Comments Off

Facebook Changes the Game for Social Networking with New App for iPhone

August 27, 2009 – 8:45 pm

Two weeks ago, Facebook submitted its completely redesigned iPhone application to Apple. Today it was released live in the App Store.
As you may or may not already know, mobile Facebook users, as well as those using geo-location networks such as FourSquare and Loopt, are paving the way for the future of Social Networking.
According to Facebook [...]

By brian | Posted in Industry Blogs | Also tagged app store, Business - Marketing, Facebook, iphone, social media, social+networks, twitter | Comments Off

Identifying and Connecting with Influencers

July 20, 2009 – 10:41 pm

I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications.
Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve [...]

By brian | Posted in Industry Blogs | Also tagged media, PR, PR 2.0 - New Communications, public+relations, Publicity, ragan, social, social media | Comments Off

Social Media is Rife with Experts but Starved of Authorities

June 22, 2009 – 7:57 am

Perhaps Lewis Carroll was peering into the looking glass when he wrote “Through the Looking Glass and What Alice Found There.” In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other.
Some suggest [...]

By brian | Posted in Industry Blogs | Also tagged brand, branding, brian+solis, Business - Marketing, customer+service, expert, Facebook, guru, media, myspace, New Media University, ning, PR 2.0, PR2.0, social, social media, tweet, twitter | Comments Off

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You

April 23, 2009 – 9:59 pm

Source
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a [...]

By admin | Posted in Industry Blogs | Also tagged 2.0, art, blog, blogger, brian+solis, Business - Marketing, Business – Marketing, ebook, marcom, media, media2.0, new, pitch, pitching, PR, PR 2.0 - New Communications, PR2.0, public, relations, relationship, science, social, social media, twitter | Comments Off