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Tag Archives: CMO

CMO’s are at the Crossroads of Customer Transactions and Engagement

October 31, 2011 – 7:15 am

Part 9 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than the ability to adapt. At the intersection of relevance and obsolescence is the ability to recognize opportunities for change [...]

By Brian Solis | Posted in Industry Blogs | Also tagged book, Books, Business - Marketing, end of business, end of business as usual, ibm, social media | Comments Off

Social Media Spend to Double This Year

July 30, 2010 – 5:32 am

The spirit of social media is enlivening industries, refreshing marketing, and humanizing businesses. While the steps to the social revolution are gradual, so are the budgets that fund innovation. Progress is underway however, and with every experiment and pilot program, we learn the answers to the questions that serve as the gateways to change. Early [...]

By brian | Posted in Industry Blogs | Also tagged brand, Business - Marketing, CEO, communication, executive, social media, vp | Comments Off

#PRStudChat Meets a CMO

June 1, 2010 – 7:32 am

Graduation is over and we’ve had a great time celebrating the class of 2010. Now, it’s time to get back to learning and to focus on the role of the PR professional in the organization. We have a very special guest on June 16th at 12:30 p.m. EDT, who will enlighten us on his experience as a Chief Marketing Officer (CMO) and how PR interacts with the CMO and different marketing disciplines within a company.

By Deirdre | Posted in Industry Blogs | Also tagged communities, community, Hybrid, integrated communications, Jeff Hayzlett, PR, PR 2.0, PR2.0, PRStudChat, public relations, relationships, social media, twitter | Comments Off