September 3, 2011 – 2:56 pm
In June 2011, I was alerted by good friends Dr. Kaye Sweetser and Navy Commander Charlie Brown that Charlene Li and I were referenced in a speech presented by Chief of Naval Operations Adm. Gary Roughead. I was honored to say the least. But, after reading the transcript of the speech, I’m also informed and [...]
Today I have some very special news to share with you – I will be joining Altimeter Group. To help you understand why I decided to make this move, allow me to provide a bit of context. Over the years, I’ve published my experiences, observations and insights primarily exploring the impact of social technology on [...]
February 14, 2011 – 12:16 pm
Last week I created a video blog about my reading regimen. As I went over my favorite reading resources, two articles stuck in my mind. It was the title of an Entrepreneur Magazine column called “THE WAY I WORK.” The first column highlighted Michael Arrington of TechCrunch, who described his work style as, “My style is to bust the door down and clean the mess up later.” I couldn’t get his work regimen out of my head. Then when Iooked at the same column, a couple of months earlier. Except this time, it was Gary Vaynerchuck letting everyone know that his style was, “Everyday, between every phone call – during every spare second – I’m on Twitter.” These article had an impact on me.
By Deirdre
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Posted in Industry Blogs
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Also tagged Arianna Huffington, blogging, Chris Brogan, communities, Deirdre Breakenridge, Gary Vaynerchuk, influencers, Michael Arrington, PR, PR 2.0, relationships, social media
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Groundswell by Charlene Li and Josh Bernoff was an excellent book and I felt that the book deserved a two-part review. I mentioned in my last review that I found so much helpful information in Part I. Well, Part II was no different. The second part of the book actually went deeper into how to energize and embrace the Groundswell and how to create an organizational environment where your employees can accept the change as well. Organizational behavior and cultural shift is an area of great interest for me, and a favorite topic to discuss in my own presentations.
This is a first for me, the book review in two parts. I found so much useful information in the book Groundswell by Charlene Li and Josh Bernoff that I thought it would be best to break the review in two. Now I know why this book is a BusinessWeek bestseller and when I mentioned that I was going to read Groundswell my community on Twitter told me how much I would enjoy the book. Thank you Twitter friends, you were right! Tapping into the Groundswell is a great experience and I want to share my thoughts with you.
January 1, 2010 – 3:03 pm
On the first day of the year, I wanted to provide a preview my 2010 book-reading list. I read some excellent books in 2009 that I’ve shared in earlier reviews, from Chris Brogan and Julien Smith’s Trust Agents to Gary Vaynerchuk’s Crush It (both must read books). As mentioned in my post, “PR New Year’s Resolutions,” one of my resolutions is to read and review more books on my blog.
By Deirdre
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Posted in Industry Blogs
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Also tagged 2011: Trendspotting for the Next Decade, book, Brian Solis, David Meerman Scott, Do Business, Engage in the New Web, Erik Qualman, Facebook Marketing, Free: The Future of a Radical Price, Groundswell, Josh Bernoff, Justin Levy, Neal Schaffer, PR 2.0, Richard Laermer, Seth Godin, Shel Israel, Socialnomics: How Social Media Transforms the Way We Live, The Truth About Trust in Business, Tribes: We Need You to Lead Us, Twitterville, Vanessa Hall, Windmill Networking: Understanding Leveraging and Maximizing LinkedIn, World Wide Rave
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August 27, 2009 – 7:30 am
I first met Jeremiah Owyang online long before I officially met him in person at one of the earlier Lunch 2.0 meetups I can recall. At the time, Owyang was one of the first community managers on the social scene, working with Hitachi Data Systems to help the company tap into online conversations and also [...]
