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Tag Archives: Change

Engage with Purpose

May 4, 2011 – 8:23 am

I was recently interviewed by my friends at WebCopyPlus. I thought I’d share it with you here… At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, engage, leadership, management, process, social media | Comments Off

The Games Businesses Play with Customers

April 18, 2011 – 6:59 am

Part four in a four-part series on innovation and change as the new schools of business management… As a child, you most likely played two very popular playground games, dodge ball and four square. If you’re an adult who is also an early adopter of emerging mobile applications, chances are you play them once again. [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, dennis crowley, dodgeball, Entrepreneur, foursquare, innovation, social media | Comments Off

Zappos’ Tony Hsieh Delivers Happiness Through Service and Innovation

April 11, 2011 – 7:57 am

Part three in a four-part series on innovation and change as the new schools of business management… To call Zappos an online shoe store takes away from the brilliance behind the 12-year-old e-commerce powerhouse. While its original premise was based on helping people find the shoes they want, in one place, online, and discounted, it [...]

By brian | Posted in Industry Blogs | Also tagged adapative business, business, Business - Marketing, customer+service, Entrepreneur, happiness, innovation, social media, tony hsieh, zappos | Comments Off

Twitter Co-Founder Jack Dorsey and the Ideas that Sparked a Revolution

April 4, 2011 – 8:08 am

Part two in a four-part series on innovation and change as the new schools of business management… Jack Dorsey is the co-founder of Twitter and Square. He has since rejoined Twitter as Executive Chairman and will focus on product development to further Twitter’s mainstream appeal. He also remains CEO of Square. What follows is my [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Entrepreneur, innovation, jack dorsey, sarah+lacy, social media, square, twitter | Comments Off

The Dilemma’s Innovator: Innovation and Change as the New Pillars of Business

April 1, 2011 – 10:12 am

If necessity is the mother of invention, then perhaps imagination is the source of innovation. In December 2010, I was given the opportunity to write the cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three (well four) companies — Foursquare, Square + Twitter, and Zappos. Throughout the [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, change management, dennis crowley, Entrepreneur, foursquare, innovation, jack dorsey, social media, square, tony hsieh, transformation, twitter, zappos | Comments Off

Happy 5th Birthday @Twitter: A look at Twitter’s growth by the numbers

March 21, 2011 – 12:29 pm

Five years ago today, Twitter’s @Jack published the very first Tweet, the first of billions of Tweets that would eventually change the way millions of people share, learn, and communicate. While other news media (Twitter included) report that Jack’s first Tweet simply stated, “inviting coworkers” – the first tweet on record by @jack actually read, [...]

By brian | Posted in Industry Blogs | Also tagged biz, Business - Marketing, Culture, ev, jack, media, New Communications, revolution, social media, twitter | Comments Off

Revolution Series 2 Debut: How Mercedes Benz Successfully Uses Social Media to Engage

March 12, 2011 – 10:40 am

Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller… 67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, change management, leadership, mercedes, revolution, social media | Comments Off

Are you a content consumer or creator?

February 1, 2011 – 4:49 pm

You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days. Think about the generation or two before us. A significant portion of free time was spent consuming media. From print to broadcast, everyday people simply [...]

By brian | Posted in Industry Blogs | Also tagged blog, blogging, Business - Marketing, consume, content, content information, create, forrester, information, ipad, micro, social media, twitter | Comments Off

Social Business Takes a Human Touch, No Really

November 15, 2010 – 6:33 am

The socialization of media is the undercurrent for the Industrial Revolution of our time. Yet, here we are today, forcing social media into the aging paradigms that the social revolution set out to upset in the first place. Businesses still weigh the ROI of participation. Teams debate over who owns the company’s social presences. The [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, crm, mangement, organizational, scrm, social, social media, transformation | Comments Off

Will You Lead, Follow, Ignore? The Choice is Yours

October 17, 2010 – 11:11 am

Yes, while it’s a bit dramatic, its design is intentional. This is a rare moment in history where, if we take “social” media out of the discussion and we stop looking at Twitter and Facebook for just a moment, we can focus on what’s truly important. Right here, right now, what makes this time so [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, engage, governement, Politics, PR 2.0 - New Communications, revolution, social media | Comments Off